Blå Bär by BVD, Sweden
Posted: March 16, 2017 Filed under: Graphic Design Reviews, Logo Reviews, Retail | Tags: Animated Logos, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Colour in Use: Blue, Design For Print, Design Opinion, Design Reviews, Designed by BVD, Designed in Stockholm, Fonts in Use: Brown, From Scandinavia, Graphic Design, Graphic Design Blog, Graphic Design Trends: Cobalt Blue, Homeware, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Minimal Design, Minimal Logos, Minimalist Brand Identities, Monochromatic Brand Identities, Retail Logos, Sans-serif Logotypes, Spot Colours, Swedish Design, The Best New Logo Designs of 2017, Type Foundry: Lineto, Type Play, Typography 3 Comments »Opinion by Richard Baird.
Blå Bär (Swedish for blueberries) sells a variety miscellaneous goods from Scandinavia from its store in Osaka, Japan. These include, but are not limited to, glass and kitchenware, soft furnishings, ornaments and jewellery. Many of these could be described as having something of a shared Scandinavian simplicity of form, lightness of colour, natural material quality and cheerful character in pattern and imagery. These are displayed within a well-lit space that blends white walls and shelves, a light wood floor and storage, with the blue of its brand identity, created by Stockholm-based graphic design studio BVD. This appears as a solid matte colour wall, glossy counter, pattern detail and display case, and runs across the store’s packaging.
Swedish Forest Industries Federation by BVD, Sweden
Posted: March 4, 2016 Filed under: Art and Design, Graphic Design Reviews, Logo Reviews | Tags: Brand Guidelines, Brand Identity, Brand Identity Reviews, Branding, Branding Agency, Branding Blog, Branding Reviews, Brochure Design, Colour in Use: Pastels, Design For Print, Design News, Design Opinion, Design Reviews, Designed by BVD, Ecological Branding and Packaging, Emboss Detail, Fonts in Use: Futura, Fonts In Use: Geometric Sans-serif, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Minimal Design, Minimalist Brand Identities, Pastel Colours, Sans-serif Typography, Swedish Design, The Best Brand Identities of 2016, The Best Graphic Design Work of 2016, Typography, Unbleached Materials, Uncoated Papers & Cards 5 Comments »Opinion by Richard Baird.
With the intention of better communicating the endless possibilities of the forest, the concept of Bioeconomy and a commitment to a sustainable future, Skogsindustrierna, the representative of the Swedish pulp, paper and woodworking industries, worked with Scandinavian design studio BVD to help move them away from a complicated tonality and give their communication a clarity, focus and accessibility.
With this in mind, the studio created an identity and communication platform that presents the forest in a fresh and unconventional way. This included a new and concise approach to tone of voice, expressed through a consistent use of Futura and clear speaking and compelling videography, image contrast, a light and contemporary colour palette, the utility and technological undertone of monolinear icons, and the innovative and sustainable qualities of FibreForm in print.
Lycka designed by BVD
Posted: February 6, 2015 Filed under: Food and Drink, Logo Reviews, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding News, Colour in Use: Orange, Creative Packaging, Design For Print, Design News, Design Opinion, Design Reviews, Designed by BVD, Food Logos and Packaging Design, Food Packaging, From Scandinavia, Frozen Yoghurt & Ice Cream, Geometric Pattern, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo News, Logo Opinion, Logotypes, New Logo, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Sans-serif Logotypes, Snack Packaging Design, The Best Brand Identities of 2015, The Best Logo Designs of 2015, The Best Packaging of 2015, The Very Best of 2015, Visual Identity Design Blog 2 Comments »Opinion by Richard Baird.
Lycka is a 100% natural hand filled frozen yoghurt brand from Germany that donates 11 cents from each sale to Welthungerhilfe, a humanitarian aid project tackling issues such as world hunger, land grabbing in Cambodia and displacement across Syria and Iraq, amongst many other issues. Lycka’s brand identity and packaging, a mix of bright geometric forms which appears to draw some of its visual cues from the Welthungerhilfe logo, was created by Swedish graphic design studio BVD.
