Text by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The concern given to the longevity of skin becomes an understandable extension of that original intention.
Carl Nas Associates, who have been working with Tangent GC on their packaging treatments for an ever-growing number of products over the last few years, worked on the brand’s new line of organic soaps. Just as with earlier work, which could be described as having a minimal sensibility (in the truest not trendiest sense of the word), this is very much about nuance and continuity. This post functions as an extension of previous posts. It reiterates the elegance and flexibility afforded by and present in the original type treatment and efficacy of good material choices and the communicative potential of surfaces and structures. This is a rare opportunity to see how a solution functions across time and within new contexts.
Text by Richard Baird.
Erik Berglin is Stockholm-based contemporary artist. His work is flows from his understanding that some people find the art gallery uninviting and uncomfortable, and the artworks displayed as requiring insight to really appreciate. He himself has said that he dislikes 90% of the exhibitions he visits but adores the 10%. This clearly informs his work, which often brings the unexpected into the urban space or uses modern technologies to subvert the familiar. There is a beauty and playfulness to his work, an appealing aesthetic, but also an idea, an aha moment, for those that want to look deeper.
Beauty and the unexpected are central to Berglin’s The Bird Project. Over the last twelve years, having studied birds from antique books by the likes of J.J Audubon, the artist scanned pages from ornithology resources found in antiquarian bookshops and libraries and printed birds out at their actual size. He spent time with a scalpel and scissors carefully cutting these out and then wheat-pasted them in urban contexts around the world, documenting these as he went. From start to finish, a total of 4982 birds were wheat-pasted in twelve cities over five continents. These have been brought together in a new book, ‘The Bird Project 2006-2017’ designed by Lundgren+Lindqvist and published by ll’Editions. This is a 208 page hard back book 207×280mm in size. It features 101 plates printed using a process that substituted regular CMYK colours of the offset printing process with fluorescent alternatives. The book is also available as a special edition of 30 copies, which were divided into three sets of ten books. Each is presented in fluorescent acrylic glass slipcase with an inkjet print, signed and numbered by the artist.
Words by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.
The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.
Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.