BPO


Coffee & Co. by Bond, Finland

Opinion by Richard Baird.

Logo and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Coffee & Co. is a new cafeteria and coffee shop concept onboard the Finnish cruise ship the MS Silja Serenade. It offers freshly prepared sweet and savoury snacks, has a light interior design of tiles and wood, and features a visual identity of hand lettering and sans-serif typography created by graphic design studio Bond. This runs throughout the cafe, linking signage, packaging, interior communication and graphics.

Brand identity and signage by Bond for cruise ship cafeteria concept Coffee & Co.

Bond was tasked with establishing a friendly, casual and straightforward identity for passengers of all ages. This is achieved through personable and rather lovely hand lettering, the modernity of a straightforward but well-spaced sans-serif logotype, and a monogram that exists somewhere between coffee cup and porthole. This is a particular highlight. Its reference to product and location, and the reductive yet understandable visual expression and duality is smart but simple, and stands up well as signage, stickers and as a stitched detail across aprons.

Brand identity and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Although brand identity does not deviate from some well-established industry conventions in type contrast, material choice and form language, leveraging the personable, the modern and the playful, these are done effectively, with good intention and in a way that compliments interior and aware of a captive audience, with hand lettering bringing a lovely layer of detail and visual texture. More from Bond on BP&O.

Design: Bond. Opinion: Richard Baird.

Logo and packaging by Bond for cruise ship cafeteria concept Coffee & Co.

Brand identity and branded bag by Bond for cruise ship cafeteria concept Coffee & Co.

Brand identity and branded coffee cups by Bond for cruise ship cafeteria concept Coffee & Co.

Brand identity and branded apron by Bond for cruise ship cafeteria concept Coffee & Co.

Brand identity and signage by Bond for cruise ship cafeteria concept Coffee & Co.

Branding by Bond for cruise ship cafeteria concept Coffee & Co.

Branding by Bond for cruise ship cafeteria concept Coffee & Co.

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Interior graphics and logo design by Bond for cruise ship cafeteria concept Coffee & Co.

Interior graphics and logo design by Bond for cruise ship cafeteria concept Coffee & Co.

What do you think of Bond’s brand identity for Coffee & Co? Share your thoughts in the comment section below or get the conversation started on Twitter.

Typography by Bond for cruise ship cafeteria concept Coffee & Co. Opinion by Richard Baird.

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  • http://weareabstrakt.com/ Marc Swarbrick

    Absolutely genius monogram/logo. So cohesive it almost looks like the logo came first and the business was designed around it!

    • http://atomicvibe.com/ atomicvibe

      I agree completely. It’s so simple, yet communicates on multiple levels.

  • http://www.serkanzararsiz.com/ Serkan Zararsiz

    I have seen a lot of “coffee and co” names, but never thought about this simple brilliant logo!