Opinion by Richard Baird
North Star Film Alliance (NSFA) is a joint venture between Estonia, Latvia and Finland. The Alliance intends to develop and promote themselves as one filmmaking region to international film and TV productions. It is a competitive marketplace, with other countries provide low tax rates and incentives to film big-budget spectacles on their stages using local crews. Together, the three countries offer a diverse and unspoilt nature, architectural diversity, political stability, cost effective production and infrastructure, as well as international travel hubs and the best drone pilots for arial footage. Design studio Bond recognised that the challenge lay, not only in developing an immediate and striking visual identity, but to establish a framework, codified in a new brand guidelines document, that could support and collectively raise the profiles of multiple cross-border partners in the Alliance.
Opinion by Richard Baird
Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, multi-colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.
Opinion by Richard Baird.
Kari Aihinen is a Finnish chef with a growing international reputation. Aside from creating exclusive pop-up Finnish dinning experiences for New Yorkers, working for Ravintola Savoy and developing one-off Nordic-Asian menus with chef Eric Neo in Singapore, he is also the co-founder and headchef of Helsinki restaurant Roster.
Roster is a distinct experience. It features an interior design of custom furniture with a vintage twist, raw and refined materials and hand-picked design objects. Although sophisticated, Roster is a casual rather than formal dinning experience. The restaurant’s graphic identity, designed by Scandinavian studio Bond, is an articulation of this, and the brisk, humorous and warm personality of Kari Aihinen. This is furthered explored in the design of Kari Aihinen’s new cookbook Kape 24h, also designed by Bond.