• miko1aj

    beautiful vividness and palette. Interesting thing is that stationeries are completely destituted of branding (except the foil bag). It’s kinda cool, but is it real? WHat kind of client would like to have gadgets with “no logo” ideology 🙂 Yet the concept is cute.

    • ji

      Yes, this is an actual client, a cable channel in Korea. These are TVN’s offline identity and uses its typographic shape as its identity throughout their stationary and furniture design. This was a realized project. I don’t necessarily think “logo”s convey identity anymore. it’s the system overall and the experience.

      • miko1aj

        I didn’t try to be sneaky or too suspicious. only curious. I understand “the system” idea behind. thanks for clearing things up 🙂