BPO


Felt Coffee by Studio fnt

Opinion by Richard Baird

Logotype and packaging design by Studio fnt for South Korean coffee shop and coffee brand Felt

Felt is a coffee shop in Seoul with their own brand of speciality coffee which has been sourced by way of direct trade and roasted in Gyeonggi-do, a populous (relevant later) province of South Korea. They opened their first store in September 2015 and a second in October 2018. The team at Felt see every part of the coffee experience; its growing, harvesting, sourcing, roasting, preparing, branding, packaging and spatial experience as part of a total project, visiting coffee-producing regions to handpick raw beans, engage the quality control of professional green bean buyers, cuppers, roasters and baristas, in the creation of thoughtful space and in the commissioning of Studio fnt to develop visual identity.

Drawing on the experience of drinking the same coffee in the same space, a shared feeling but peripheral connection, Studio fnt worked with Felt to develop a visual identity and packaging for its coffee ranges. This is characterised by the simple and textural, and the precise and immediate, unified by a thoughtful and subtle concept, the use of intersecting lines and the demarcation and crossing of space.

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Korea International Art Fair 2018 by Studio fnt

Opinion by Richard Baird

Visual identity of posters, catalogues, programmes, tickets and banners by Studio fnt for Korea International Art Fair 2018

Each year KIAF plays host to and brings to the Korea domestic market the artworks of international artists and galleries. This year, the 17th Korea International Art Fair took place between the 4–7 October in the city of Seoul.

With a desire to become the pre-eminent art platform of South Korea, serve as a conduit between the Asian and international art scene, and function as a tool in which to introduce vibrant new Korean art to a global audience of curators and collectors KIAF seeks out, collates and presents the groundbreaking and thought-provoking.

Studio fnt worked with KIAF to develop a new visual identity for the fair. With such a wide variety of works on display; those of different origins, techniques, physicalities and modes of expression, the confluence of spot colour, proportionality and abundance serve as a unifying visual language that links posters, catalogues, tickets, banners and tote bags.

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Buk Seoul Museum of Art 2018 Season by Studio fnt

Opinion by Richard Baird

Brochure design for Buk Seoul Museum of Art's 2018 season designed by Studio fnt

Buk Seoul Museum of Art is an art museum and park where art, community and nature coalesce. It promotes cultural activity and interaction and brought cultural spaces and facilities to the North-eastern part of Seoul where they were previously lacking. The museum is marked not only by its distinctive forms, designed by Samoo Architects & Engineers and completed in 2013, but in its interaction with the hill Nowon. The movement of people through and around built structure and natural park, and the dialogue and interaction between external structure of the museum and its shaping of natural landscape is captured in the museum’s 2018 season programme guide, designed by Studio fnt, through colour, form and imagery.

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