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Helvetimart by Anagrama, Mexico

Opinion by Richard Baird.

Logo, stationery and packaging by Anagrama for Lausanne-based independent food and speciality supermarket Helvetimart

Helvetimart is a supermarket in the Swiss city of Lausanne. It offers a broad range of groceries and high-quality Swiss specialities sourced from across the country. The supermarket also holds daily tastings and workshops, has an informed staff and a tablet-based service the gives shoppers access to information on the Swiss cantons and their products. Drawing on regional flags and antique architecture, Mexican graphic design studio Anagrama developed a brand identity for Helvetimart that, through a strong favour for colour and form language, delivers significant impact for an independent store, draws a modern system from historic structure and touches upon the regionality of its products.

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Mona De Castellarnau designed by Anagrama

Opinion by Richard Baird.

Monogram, logotype and embroidered labels for luxury lifestyle brand Mona De Castellarnau designed by Anagrama

Mona De Castellarnau is a US based luxury lifestyle brand that creates and retails a unique collection of crafted and meaningful objects that are said to reflect timeless beauty, simplicity and authenticity. Objects include home furnishings, accessories, bags and throws. Each are designed with an appreciation for tradition and provenance, an understanding of artisanal disciplines, and utilise simple forms, prints, patterns and colors.

Mona De Castellarnau’s visual identity, designed by Mexican graphic design studio Anagrama, communicates its values and aesthetic sensitivities through a clear contrast of modernity and tradition, craft detail, minimalism and functionality delivered through monogram, logotype, business cards, tag, label and packaging design treatments.

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