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STK Magazine by Moodley

Opinion by Richard Baird.

Annual magazine design by Austrian studio Moodley for Steirische Terrior und Klassikweingüter, a the winemaking assocatiation of Austria's Southern and South-Eastern Styria region

Steirische Terrior und Klassikweingüter (STK) is a free association of ten wineries that have committed themselves to a region-specific wine culture and outstanding quality. The STK seal is a protected trademark and guarantee of quality for wines produced in the Southern and South-Eastern region of Styria, Austria.

STK was founded more than 30 years ago by a group of winegrowers who believed in the region’s potential to develop into a hot spot for world-class wines. The land is characterised by its difficult conditions for winemaking. Steep hills, unpredictable weather and versatile soils require willpower, experience and time to master yet together produce an unmistakable Styrian taste.

The STK annual magazine, designed by Austrian studio Moodley, brings to light and life the winegrowers; past generations and present custodians, the region and its terrior. What gives the magazine further character is its complimentary focus on the other side of wine production, what is described as an indispensable part of STK’s work and life: architecture, design, cuisine, art and culture. This duality, the intersection of heritage and modernity, the down-to-earth and the refinement of culture is explored within the full potential of the magazine; in the balance and arrangement of text, image and space, in typestyle and art direction, and in the dialogues that are created between all of the elements.

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Wiener Moderne 2018 by Seite Zwei

Opinion by Richard Baird

Visual identity system, posters, postcards, banners and bags by Seite Zwei for Wiener Moderne 2018

To mark the 100th anniversary of the passing of Gustav Klimt, Egon Schiele, Otto Wagner and Koloman Moser, four greats of Viennese Modernism, The Vienna Tourist Board is dedicating the year to bringing to light their collective talents and stories. Wiener Moderne 2018 will take the form of public exhibitions and events, promoted through national and international campaigns, and unified by a distinctive graphic identity system created by Austrian design studio Seite Zwei. This links a variety of print and digital communications, merchandise and website.

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Cult 20 Years, Event & Exhibition by Toko

Opinion by Richard Baird

Event and exhibition identity designed by Toko celebrating the 20 year anniversary of designer furniture retailer Cult

In 2017 Australian furniture retailer Cult celebrated its 20th anniversary. They marked this with an event and exhibition and worked with design studio Toko to develop a graphic identity to unify these and bring to light their extensive catalogue. Through a mix of bright illustrative silhouettes across invitations, packaging, postcards, flags and banners, the art direction of some Cult’s ranges, and an eye-catching bright red die cut cover, Toko play with a graphic immediacy and follow this up with layers of material and photographic detail.

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