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DomésticoShop & DomésticoMarket by Mucho, Spain

Opinion by Richard Baird.

New graphic identity and bags designed by Mucho for Spanish furniture retailer DomésticoShop

DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new logotype, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.

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Lumik by Hey, Spain

Opinion by Richard Baird

Logotype and duplex business cards design by Hey for Spanish lighting design and manufacturing company Lumik

Lumik is a Spanish lighting design and manufacture company, and partnership between the traditional metalworking company of Francesc and Ferran Martí, and interior designer and art director Frank Domínguez. Together they have 65 years of experience, and have built a catalogue of products with simple forms, moments of colour, elements of play and the industrial. These move between those that are hidden and utilitarian and those designed to be a feature and focal point. Lumik is described as being a trendsetter with a customisable and made-on-demand approach that offers customers a multitude of possibilities. This is expressed by the company’s graphic identity, designed by Barcelona based Hey, through a variety of cheerful and modern colours, a custom typeface, and the strong material qualities of brochure and business cards.

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The Living Food by Francesc Moret Studio, Spain

Opinion by Richard Baird

Packaging design by Barcelona-based Francesc Moret Studio for vegan cheese range from The Living Food

The Living Food is a Barcelona-based grocery store and deli stocking organic and vegan foods. Francesc Moret Studio worked with the store to develop a packaging design for its range of nine vegan cheeses. Drawing on the brand’s established visual identity of silhouettes, the studio built a visual language with a bold graphic style, typographical detail, and a modern and distinctive colour palette, with the intention of conveying an honest and conscientious brand position and expressing the crafted quality and full flavour of the range.

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