The Hyundai Department Store by Studio fnt, South Korea

Opinion by Richard Baird.

Branding for South Korean department store The Hyundai by graphic design company Studio fnt

The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns, geometric sans-serif typography, monolinear iconography and foil print finishes across business cards, price tags, stationery, packaging, store cards and print communication. The project also included signage and wayfinding.

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Bubu by Bob Design, Switzerland

Opinion by Richard Baird.


Buchbinderei Burkhardt, now shortened to Bubu, is a family-owned binding specialist established in 1941. It is now run by third-generation family members and has locations in the Swiss cities of Zürich and Mönchaltorf.

Bubu provides consultancy and prototyping services, curates an extensive binding library of over 2000 books, and offers a wide variety of soft and hardcover binding techniques. These include the familiar and utilitarian such as comb, staple and glue, and extends to the more traditional crafted processes of thread, thread and knot, and lock stitch.

Bubu worked with London and Zürich based graphic design studio Bob Design to revise its visual identity and link digital and print based communications. Assets included logotype, business cards, envelopes, packaging, signage, vehicular graphics and web design. This post was updated 13/05/16 with a bunch of new project images.

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Simon Pengelly by Spin, United Kingdom

Opinion by Richard Baird.

Business cards for British furniture and product design business Simon Pengelly by Spin

Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration with businesses and manufacturers such as Lapalma, Habitat and Modus, Virgin Atlantic and Joseph Joseph.

Pengelly’s new brand identity, created by UK based graphic design studio Spin and based around a symbol of vertical and consistently weighted strokes, draws its inspiration from the profile of one of Simon’s chairs, constructed from plywood, and set within the context of an earthy, urban and vivid colour palette of brown, grey and bright orange boards. The project included stationery, box tape, business cards and website design.

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Merchants of Beverage designed by Manual

Opinion by Robert Holmkvist.

Copper foil business cards by Manual for online wine and spirits gift service Merchants Of Beverage

Merchants of Beverage is an online service that aims to make buying and gifting luxury items easy. Products include wines, spirits and Champagne’s, as well as hand-blown crystal stemware and professional barware. Each item has been handpicked and curated by a team of experts and sourced from a variety of international artisans. The service’s new brand identity, which included monogram, logotype, stationery and packaging design, art direction and e-commerce website, and features photography from Doron Gild and illustration by Sharon Hwang, was managed by San Francisco based Manual.

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