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Caldo Coffee by 25ah, Sweden

Opinion by Richard Baird.

Brand identity, logo and coffee cups designed by 25ah for Stockholm cafe Caldo Coffee at the Scandic Continental

Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in Stockholm’s Scandic Continental. It features a modern interior of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom built menu board, neon signage and a brand identity created by Scandinavian graphic design studio 25ah which links coffee cups, price tags and takeaway packaging.

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Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

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Little Italy by Here Design, United Kingdom

Opinion by Richard Baird.

Brand identity by British studio Here Design for Amman-based restaurant Little Italy

Little Italy is a restaurant, gelateria and pizzeria located in the Jordanian capital of Amman. The restaurant features a distinctive, period and European-inspired interior of stained wood, glossy white tiles, concrete floor, vintage glass light shades, wood panelling and exposed I beams, brought together with a modern balance and lovely sense of form and contrast. This continues through to the restaurant’s brand identity, developed by London based Here Design, in its mix of type and illustration. This links menus, interior graphics, signage, packaging and business cards.

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Park Bench Deli by Foreign Policy, Singapore

Opinion by Richard Baird.

Brand identity, print and packaging by Foreign Policy for Singapore's Park Bench Deli

Park Bench Deli is located on Singapore’s Telok Ayer St and features a rich interior design, styled on the all-American deli, that mixes a variety of vintage textures and ornament. These include tiled floors and wood panelled walls alongside personal items of the shop owners. Brand identity shares a similarly busy and material quality, referencing park life, and made up of menus, packaging, and lots of small takeaways such as stickers, embroidered patches and key rings. Although launched in 2015, Foreign Policy, the studio behind both brand identity and interior design, recently documented and published the project on their newly launched website.

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