BPO


The Dayrooms by Two Times Elliott, United Kingdom

Opinion by Richard Baird.

Gift voucher designed by Two Times Elliott for Australian fashion boutique in London The Dayrooms

The Dayrooms is a multi-label womenswear store, located in the London district of Notting Hill, created by Aytan Mehdiyeva and Zumrud Mammadova. The store gives a UK platform to emerging Australian designers and is an expression of Aytan and Zumrud’s shared passion for fashion and travel, and Aytan’s love of photography, textiles and Australian craftsmanship. This is reflected throughout The Dayroom’s graphic identity, developed by Two Times Elliott, not only in the simple but carefully crafted intersection of reductive graphic expression and material detail, but in the concept of curated moments, expressed through language, image and objects.

Building on their work for The Dayrooms’ retail space, Two Times Elliott also went on to develop graphic identity, spacial creative and brand direction for The Dayrooms Café, an Australian-inspired organic café located in the London boroughs of Holborn and Notting Hill. Assets included loyalty cards, coffee cups, takeaway bags, branded tissue paper and website.

Continue reading this article


Caldo Coffee by 25ah, Sweden

Opinion by Richard Baird.

Brand identity, logo and coffee cups designed by 25ah for Stockholm cafe Caldo Coffee at the Scandic Continental

Caldo Coffee is a café serving organic coffee and fresh salads, sandwiches and pastries from its location in the Scandic Continental, a hotel in the centre of Stockholm. It features a distinctive and modern interior design of light wood, tall shelves and a long wood panelled and marble topped counter. It also includes a large custom-built menu board, neon signage and a brand identity created by Swedish graphic design studio 25ah. This links a variety of printed assets such as coffee cups, price tags and takeaway packaging.

Continue reading this article


Earls.67 by Glasfurd & Walker, Canada

Opinion by Richard Baird.

Brand identity and gift card with gold block foil print finish by Glasfurd & Walker for US and Canadian restaurant chain prototype Earls.67

Earls is a family-owned premium but casual restaurant chain with 66 locations throughout Canada and the United States and a thirty year history. The hospitality sector has seen a lot of change in this time. It continues to be highly competitive and often demands innovation and adaptability to remain relevant. With this in mind, Earls commissioned Canadian graphic design studio Glasfurd & Walker and interior design studio Ste Marie to reimagine the Earls brand as a one-off canteen and bar. Earls.67 is the result of this collaboration.

Earls.67 is a prototype, located at Bankers Hall in downtown Calgary, developed to test collaborations and new ideas. It is inspired by Earls 30 year history of burgers and bustling bars, food with an international twist, experimentation, energy and a focus on customer service. This is reflected in its menu, interior design and throughout a brand identity design that draws on Earls’ heritage and, in the words of Glasfurd & Walker, refocuses this through a contemporary lens. Brand identity runs across a variety of assets, these include, but are not limited to, logo and logotype, menus, interior graphics, business cards, wallpaper, gift cards, growlers and napkins.

Continue reading this article