EMSCom operate the Executive MBA Communications courses at the Università della Svizzera Italiana. With growing respect, ambitious new growth objectives and an increasing number of similar, competing courses, international design agency Moving Brands developed a strategy, print and identity solution, ‘ranging from restrained and functional to expressive and abstract’, that would define ‘a new vision to align the stakeholders and raise their profile and credibility among global professionals’.
Factor Negen (Factor Nine) is a Dutch firm that assists in the connecting of people with employment opportunities and provides training services to business and individuals with a specific focus on personal and professional growth within the context of teamwork. The firm’s visual identity and stationery solution, based around a logo-mark that unites stencil cut detail with the accessible qualities of a face, was developed by multidisciplinary design studio Red Thumb.
Talous is a ’boutique’ financial consulting and investment banking firm founded in 2011 and based in San Pedro Garza García, México. Talous’s new visual identity, developed by multidisciplinary design studio Anagrama with a brief to communicate trust and sophistication – contrasts the heavy weight, serifs and flourishes of a logo-type solution that appropriates the trust I associate with traditional, long-running, European broadsheet newspapers against the fine detail of guilloché pattern work. A distinctive and recognisable reference that conveys finance and security under a unique and difficult to reproduce concept. Its shine and bright iridescent colour is suitably enhanced by the contemporary use of ample white space across the collaterals, confidently choosing to distill brand values into just two key assets and a print finish.
Crosskey is a Finnish company that develops and maintains systems and solutions for the Nordic banking sector and capital markets, making it ‘easier and more profitable for its customers to operate their banks’. Based around the idea “Banking Power!” design agency Kurppa Hosk developed a visual identity solution, which mixes a simple corporate typeface, iconic mark and an economical colour palette, to position Crosskey as an international, modern and powerful IT-company while also reflecting its ambitions to become more competitive not only in Scandinavia but also across the rest of Europe.
Wilsons is a UK-based firm that delivers ‘individual and expert’ law services to the corporate, charity, agricultural and private sectors. Their visual identity, developed by design and strategy studio MyttonWilliams, juxtaposes the simplicity and reductionist qualities of a two-stroke W monogram, the formality and subtle technological sensibilities of a sans serif logo-type set in what looks like FS Lola, alongside the organic and humanist etched illustrative landscapes to convey an honest yet professional legal service delivered with a personal care and a customised approach.
GR Communications is a London-based PR agency described as being made-up of a ‘close knit group of progressive and forward thinking experts’. Their visual identity, designed by independent brand, graphic and web design agency Ascend, captures the idea of unity, communication and creativity through a simple ligature detail, quotation marks and a diverse, vibrant but complimentary colour palette.
Plow is a Tennessee based customer acquisition service and telecom/energy contractor for the large to mid-size business sector. Their identity, created by multidisciplinary design agency Perky Bros, neatly communicates the experience, professionalism and advisory nature of Plow’s service, the commodities they manage and their renewable energy options through a logo-type built from a stencil cut serif typeface and apostrophe detail set across a stationery solution that utilises an unbleached recycled material choice and a website with a mixed fibre background.
“Analogue was approached by Steve Shine with a view to helping articulate his ‘personal brand proposition’ and create a brand look and feel to support his new business aspirations. Steve has had a distinguished career in the utilities sector, being Managing Director of EDF Energy from 2000 to 2003 and more recently COO of Thames Water where he was awarded an OBE for his services to the water industry in the Queen’s Birthday Honours list in 2010.”
Onsagers is an Oslo based consultancy that specialises in the protection of intellectual property through patents, trademarks, design and law. Since its establishment in 1945 Onsagers has grown, aided by merger with Defensor in 1997, to become one of Norway’s leading IPR firms. Its new identity, developed by brand and packaging design agency Uniform earlier this year, is a simple but bold combination of a mono-line weight logo-type, icons and a striking, authoritative, white, black and bright yellow colour palette.
Altime Associates is an independent, French based, consulting and management firm established in 1994 with international offices in Tunisia and Marocco. It aims to deliver strategy, governance and operational performance to its clients through a multicultural and multidisciplinary network of partners and employees. The company’s new identity, created by design agency Figtree, conveys a sense of personal responsibility, trust, consistency and pride through a simple, single weight, geometric monogram and a tall, rounded, sans serif typeface.