Fisix is a line of cosmetic products that includes shower gels, shampoos and hydrating skin balms, developed by four marathon running friends who ‘couldn’t find a range that met their needs as sportsmen’, branded and packaged by multidisciplinary design agency Mucho.
Mucho’s design solution unties the diagrammatic, geometric forms and typographical, sans-serif utility and neutrality of the pharmaceutical and sports science industries with the subtle fashion and on-trend design sensibilities of a tightly spaced, lowercase serif logo-type, italics, and a flat, economical, unisex grey and pastel colour palette. A smart balance of formulated effectiveness and the more exclusive, restrained qualities associated with high fashion and professional cosmetics.
Based around their philosophy of health and well-being, Swedish drug store chain Apotek Hjärtat have recently developed Apolosophy, a new, carefully formulated cosmetic line that includes products from the skin and hair care, makeup and sunscreen categories.
The range’s visual identity and packaging solution, created to be perceived as tactile, timeless and trustworthy by design agency BVD, unites the on-trend accessibility of a near consistent single line weight, soft curves, rounded terminals, all lower-case and well spaced letter-forms and a simple repetition of form through the ‘a’, ‘o’ and ‘p’, with the classic sensibilities of a black and white colour palette, the quality of a matt surface texture and the restraint of a logo-type only solution across the packaging. The result, while pared-down, really emphasises, compliments and unites the colours and textures of the products with a subtle utility often associated with professional grade cosmetics.
Shift is a Norwegian brand of high quality supplements from Vitalkost that aims to alter category convention and perception with a clearer and more open presentation of information and encourage a more critical consumer approach to supplement choice. Based around the concept of shifting perspectives, design agency Ghost developed an identity and packaging solution that delivers a new and unusual pharmacological/technological utility alongside more retrospective undertones to convey traditional values, contemporary quality and information accessibility.
Design studio Artentiko has recently published images of their latest visual identity and packaging project for Hya-Joint, a medical product – formulated from hyaluronic acid – developed to treat the pain of osteoarthritis, a common disorder which is the result of long-term wear and tear to the joints. Artentiko’s solution infuses the conventional, clinical neutrality and utility of ample white space and sans-serif typography with the soothing qualities of a cool colour palette, soft form and a raised gel-like print finish.
HealGel is a range of high quality skin care products, originally created to aid the repair of post-operative scarring, developed by actress Natascha McElhone – a dermatological biochemist – and a team of cosmetic surgeons. Taking its cues from what looks like medical forms and stat charts, international design agency Pentagram, led by Domenic Lippa, developed a new packaging treatment that delivers a sense of ‘pure information’, fact and clinical effectiveness through grid-based layouts, boxes, a geometric sans serif and slab serif combination softened by a pastel colour palette across a white substrate. It is a distinctive and unique design solution that avoids cosmetic conventions in favour of hard science, a direction that manages to resolve the themes of technological and scientific systems, medical processes and everyday routine with a reductionist, communicative and utilitarian functionality.
Coiffure Duett is hair salon, located in the Swiss town of St.Gallen, owned by stylist duo Fabienne Meier and Nadine Loser. The salon’s visual identity, developed by graphic design studio Bureau Collective, reflects the dual partnership, a close client/hairdresser philosophy and a personal, individualised service-lead approach to contemporary style through a contrasting serif and sans serif logo-type, two tone colour palette and the comb-like, interlocking die-cut detail.
ReGen, formerly known as Uniting Care Moreland Hall, is a not-for-profit drug and alcohol treatment and education agency established in 1970 for the Victoria and Tasmanian regions of Australia. Following the recent name change Studio Brave developed a new visual identity that would better reflect the ReGen’s evidence based practices and the positive, practical outcomes it achieves, through a combination of vibrant colour, a simple linguistic device and a weighty sans serif typeface.
Triumph & Disaster is a new male skincare and accessory range created by Dion Nash that aims to unite the traditional grooming experience with the high quality, natural and scientifically formulated expectations of today’s market. The range’s packaging, developed by New Zealand based design studio DDMMYY, references and confidently brings the type-heavy, heraldic, structural and material choices of the past into the present with a contemporary consistency and a distinctive white on black colour palette.
James Reed is a tanning expert who has worked with number of celebrities including Lady Gaga and Mariah Carey. Recently James launched a range of premium retail products ‘based on a desire to introduce the world of tanning to a whole raft of new techniques, tools and products – all aimed at producing a natural effect’. The packaging and visual identity, designed by Studio Makgill, captures the straightforward application and wash off quality of the product and the high quality, professional nature of the brand with a bold and iconic white and metallic striped print treatment and simple sans serif logo-type.
ÅKA is a new hair salon, developed by stylist and makeup artist Alex Kormann, located in the Hillegersberg area of Rotterdam (NL). The salon’s name and visual identity, created by multidisciplinary design agency DC, utilises the high fashion and architectural sensibilities of a bold and well spaced sans serif set alongside a mono-line weight twist on the classic barber’s pole to convey precision, contemporary style and personal service.