Tulura by Build, United Kingdom
Posted: April 6, 2017 Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Build, Designed in Leeds, Fonts in Use: Relative, Graphic Design, Graphic Design Blog, Kraft Paper, Logo Design & Branding Blog, Logo Designs, Logotypes, Luxury Logos and Packaging Design, Minimal Design, Minimal Package Design, Minimalist Brand Identities, Monochromatic Brand Identities, Packaging Company, Packaging Design Resource, Sans-serif Logotypes, Skincare, Structural Package Design, Type Foundry: Colophon, Typography 5 Comments »Opinion by Richard Baird.
Tulura is an independent luxury botanical skincare brand created Eileen Feighny, a former professional model brought up in Korea and now working from New York. The first of Tulura’s products is a two-step moisturising program that includes a vitamin peptide serum and a botanical facial oil made from seasonal ingredients hand picked and custom-blended. Ingredients are chosen for their effectiveness, and formulations created without the use of fillers, fragrances, synthetic emulsifiers and preservatives.
Tulura worked with Leeds-based studio Build to develop a “contemporary, diverse and engaging” brand identity to “inspire and motivate women and beauty enthusiasts”. Build describe their approach as taking a “simplistic, clean and honest approach”. This is expressed by the structure and composition of packaging, in the layout and typesetting of label, and in the lines and forms that make up Tulura logotype.
Filmore by Freytag Anderson, United Kingdom
Posted: April 3, 2017 Filed under: Fitness, Health and Beauty, Graphic Design Reviews, Logo Reviews, Packaging Reviews | Tags: Bottle Label Design, Bottle Packaging, Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Freytag Anderson, Designed in Glasgow, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Designs, Logos, Luxury Logos and Packaging Design, Minimal Design, Minimal Logos, Minimal Package Design, Minimalist Brand Identities, Packaging Company, Packaging Design Resource, Scottish Design, Skincare, Typography 3 Comments »Opinion by Richard Baird.
Filmore is a unisex skincare range and everyday routine. It is produced in Scotland for the national and international market using effective natural ingredients and Scottish water. Glasgow-based studio Freytag Anderson worked with Filmore on brand identity and packaging design. Referencing the International Code of Signals (ICS) and informed by their client’s love of Scandinavian design, the studio created a minimal graphic expression. This is characterised by a simple logo, interlocking F’s, grid structure and utilitarian naming system, paired with a high quality material detail and finish.
Electric Ink by Robot Food, United Kingdom
Posted: March 8, 2017 Filed under: Fitness, Health and Beauty, Fonts in Use, Graphic Design Reviews, Packaging Reviews | Tags: Brand Identity Reviews, Branding & Packaging of 2017, Branding Blog, Branding Reviews, British Design, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Robot Food, Designed in Leeds, Graphic Design, Graphic Design Blog, Illustration, Logo Design & Branding Blog, Logo Designs, Logos, Logotypes, Packaging Company, Packaging Design Resource, Script Logotypes, Skincare, Typography Comments Off on Electric Ink by Robot Food, United KingdomOpinion by Richard Baird.
With the rise in the popularity of tattoos and the lack of credible long-term care products, Leeds-based design studio Robot Food formulated, branded and packaged Electric Ink, a tattoo care range for the mainstream market. The range includes a serum that enhances colour, an oil that delivers a freshly-inked look, and a daily moisturiser. Each feature distinctive packaging design that draws on and honours the counter-cultural tradition of tattooing and acknowledges its move into the mainstream. Electric Ink launched in 2017 and is throughout the United Kingdom from Superdrug, selected tattoo and barber shops, as well as fashion retailers.
