Carpe Nux is a premium, sweet and savoury, fusion flavour nut brand inspired by global cuisine, hand-roasted in batches in the UK and created to invigorate what was perceived to be a flagging market. Flavours include Fiery Macadamias, Rum-Spiced Pecans, Zesty Cashews and Soy-Glazed Walnuts. London based Designers Anonymous were recently commissioned by Carpe Nux to help them communicate, through a new brand identity and packaging treatment, their international search for the perfect nut and the parallels they draw between their range’s flavour profiles, and historical figures whose legacy and stories expanded across borders yet remain relevant today.
Clive’s is a creator and producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett, and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005, and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update Clive’s original range of individual gluten free pies which have rapidly grown in popularity, and the packaging for their frozen twin packs as it expands into Europe.
Passport is an independent Leeds based brand identity and print design studio founded in 2012 by Jonathan Finch and Rosalind Stoughton. The studio’s approach is informed by international destinations and design culture, and looks to create thoughtful and effective visual identities that strike a balance between classic and contemporary aesthetics, and crafted and unconventional material choices and print processes. This philosophy is reflected in a revised brand identity treatment, designed to coincide with the studio’s second anniversary, that included new business cards, stationery set and responsive website.
The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south. With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility.