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Carpe Nux designed by Designers Anonymous

Packaging with original character illustration created by Designers Anonymous for premium flavoured nut range Carpe Nux

Carpe Nux is a premium, sweet and savoury, fusion flavour nut brand inspired by global cuisine, hand-roasted in batches in the UK and created to invigorate what was perceived to be a flagging market. Flavours include Fiery Macadamias, Rum-Spiced Pecans, Zesty Cashews and Soy-Glazed Walnuts. London based Designers Anonymous were recently commissioned by Carpe Nux to help them communicate, through a new brand identity and packaging treatment, their international search for the perfect nut and the parallels they draw between their range’s flavour profiles, and historical figures whose legacy and stories expanded across borders yet remain relevant today.

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Clive’s Gluten Free Pies designed by Believe In

Packaging with new structural design and photography by Believe In for Clive's Gluten Free Pies

Clive’s is a creator and producer of healthy, handmade, free-from foods that include a variety of pies, pasties, dips and cakes. They have a small dedicated team working from a kitchen in South Devon and ship their products nationally to health food shops such as Holland & Barrett, and to online retailers goodnessdirect and Ocado. Design studio Believe In have worked with Clive’s since 2005, and have been responsible for creating the packaging for many of their products. Recently, Believe In were given the opportunity to update Clive’s original range of individual gluten free pies which have rapidly grown in popularity, and the packaging for their frozen twin packs as it expands into Europe.

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The Tomato Stall designed by Designers Anonymous

Roasted tomato packaging by Designers Anonymous for speciality tomato grower and artisan tomato product producer The Tomato Stall

The Tomato Stall is a grower of speciality tomatoes whose distinct flavour is attributed to the increased sunshine they receive from being farmed on the southern English island of the Isle of Wight. From these, The Tomato Stall produces a range of ‘tomato inspired’ artisanal products that are stocked by farm shops and delis throughout the UK and sold from their own market stalls across London and the south. With a desire to appeal to ‘sophisticated foodies’ and achieve a more established market position capable of meeting the needs of big supermarkets, Designers Anonymous developed a new brand identity and packaging treatment that delivers a clearer brand story, has a strong sense of provenance and a contemporary crafted sensibility.

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