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BP&O

Branding, Packaging & Opinion

Reviews, news & opinion from designer Richard Baird on the latest brand identity and packaging design work from around the world.




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Puebla 109 designed by Savvy

Brand identity and packaging by Savvy for art, design and gastronomy experience Puebla 109

Puebla 109 is a three floor 20th century townhouse, located in the Roma Norte colonia of Mexico City, “where art, design and gastronomy converge” in the form of an evolving space utilised as a place to work in the morning, as a restaurant to eat lunch in the afternoon and as a bar to have cocktails in the evening.

Puebla 109′s new brand identity—which includes a number of different logos, packaging and print, stationery and menus created by design studio Savvy—establishes a strong, on-trend and crafted sensibility through hand drawn typography, uncoated materials, stamp-based print finishes and punched tape label detail.

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Frederik Laux Photography designed by LSDK

Stationery designed by LSDK for Frederik Laux Photography

Frederik Laux is an award winning German portrait, fashion, lifestyle and editorial photographer with a client list that includes Alliance and Mercedes-benz. His new visual identity, developed by Stuttgart based design agency LSDK, takes a competently spaced but generic condensed, sans-serif logotype and executes it as a redacted three-line mark  die cut by hand across a print solution that mixes the cool and dark greys of uncoated unbleached boards, a pastel green paper, bright fluorescent stickers that cut diagonally through the stationery, the quality and authoritative weight of a letterpress business card with hand painted edges and the unusual detail of a portfolio case with a strap made from bike inner tubes.

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Jeremy Maxwell Wintrebert designed by Hey

Logo and print designed by Hey for glassware maker Jeremy Maxwell Wintrebert

Jeremy Maxwell Wintrebert is a glassware designer and manufacturer currently working in France with a free hand glass blowing philosophy mastered while traveling internationally across the US and Europe.

Spanish design agency Hey recently developed a new visual identity solution for Jeremy that captures the heat, craft and art of glass blowing through a smart combination of colour and laser cut detail that gives the print work a scorched paper quality – an interesting way to capture the process of molten glass manipulation – the craft qualities of uncoated unbleached materials, coloured rubber bands and hand emboss detail and the juxtaposition of a stencil based industrial utility cut into the classic detail of a serif type choice.

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Absolut Flavored Vodka designed by The Brand Union

Packaging with handcrafted illustrative detail for premium Swedish flavored vodka range from Absolut designed by The Brand Union

The Brand Union have redesigned the packaging for Swedish premium vodka brand Absolut’s complete flavour range bringing them in line with the more expressive directions of their recent special editions. Based around a diverse set of handcrafted illustrations which replace the lengthy script of the originals – a detail that drew together the brand’s heritage and ingredient quality – the “vibrant new designs bypass design conventions to artistically express the core essence of the flavours in the Absolut Vodka range”, whilst retaining their distinctive and proprietary structure.

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Cheap Labor designed by Sciencewerk

Logo and stationery designed by Sciencewerk for Cheap Labor

Cheap Labor is a self-initiated project, founded by the designers and artists of Indonesian independent design studio Sciencewerk, that began as a place to create experimental objects and packaging, then as a space to clear their warehouse of antiques, classic paintings, sculptures and objects collected during their travels and finally as a trading site to sell handcrafted items. Cheap Labor’s visual identity, developed in-house by Sciencewerk, utilises cut wood, unbleached paper and card, plenty of white space and classic sans-serif typography to convey the crafted, fashionable and timeless nature of the products.

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Maderista designed by Anagrama

Logo designed by Anagrama for San Pedro-based carpentry studio Maderista

Maderista is a San Pedro-based carpentry studio with more than 30 years of experience designing and crafting custom wood furniture. Multidisciplinary design agency Anagrama were recently commissioned to develop a new visual identity for Maderista that would convey its “proficiency and expertise in a modern and all-embracing way”.

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BTP designed by BTP

Business card with embossed signature detail designed by BTP

BTP, formerly Beyond The Pixels, is a Melbourne-based design studio who take an interdisciplinary approach that blends the practices of design, technology and branding to create modern interactive products, and describe themselves as having a reputation for “delivering progressive brands and websites”.

Their recent rebrand, in pursuit of a “simplified vision”, reduces their identity to a three character sans-serif logo-type set alongside embossed signature detail executed by hand and across dyed, uncoated substrates.

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