Opinion by Richard Baird.
Aspall is a British family run cyder maker with a significant history, now into its eight generation and third century. In response to increased competition from both the Cyder and Vinegar categories, Aspall recently worked with NB Studio to help reinvigorate and re-craft its brand identity. This included new logo and packaging treatments for retail and trade as well as website, point of sale and livery design. Drawing on Aspall’s rich history and archive of documents, records, old marks, motifs and photographs, NB Studio looked to connect the new design to the past and capture the unique quirks and eccentricities of the business, and the family members that have had a hand in running it.
Opinion by Robert Holmkvist.
PangPang is a Stockholm based microbrewery that was established by oddball Fredrik Tunedal in 2011. Fredrik, only 23 at the time, tattooed PangPang across his knuckles to celebrate the founding of what he believes to be Sweden’s first microbrewery. These knuckles now form the basis of the brewery’s logotype.
Swedish design studio Snask were commissioned to develop a strategy for PangPang’s 2014 summer series of hand brewed beers that would help them to compete within a growing craft beer sector and with the increasing number of microbreweries. This would be achieved by creating a playful visual identity and packaging solution that would stand out on shelves stacked with beer labels that often lacked individual character. The design and naming was built around the theme of tiki — a choice that felt suitable for summer beers and would create an ideal opportunity for interesting, distinctive and cheeky names. These included Cocojambo, Playa del Drevviken, Waikiki, Libertango and Tiki Tango.
Opinion by Richard Baird.
Awestruck is a premium hard cider range from Gravity Ciders. It was created to offer America’s craft brew fanatics a refreshing alternative to beer. Awestruck is made from 100% fresh-pressed New York State apples and infused with unique flavours that reflect the company’s enthusiasm for experimentation. The range includes Lavender Hops, Hibiscus Ginger and Eastern Dry. Design studio Buddy were commissioned by Gravity Ciders to communicate Awestruck’s ‘surprising flavours’ and ‘delicious punch’ through a bold and iconic brand identity and packaging treatment.
Proper Beans is a handmade baked bean range created in the English countryside and available from Fortnum & Mason. Proper’s mission is to “reinstate baked beans as the premium meal it once was” with six unique flavour combinations. These include Fava Beans & Smoked Pork Collar, Hamhock, Potato & Thyme and Smoked Bacon & English Mustard. The story and passion behind the brand, as well as the product’s Britishness and handmade quality, is visualised as a distinctive crest and simple packaging treatment designed by London based studio Interabang, and website by James Hayter and Mike Polom.