Opinion by Richard Baird & Seth Rowden.
StrangeLove is an Australian energy drink creator with a four flavour range made up of Ginger Beer, Blood Orange & Chilli, Smoked Cola and Bitter Grapefruit. Although mass-produced, each variety has been crafted to taste homemade using high quality organic ingredients, and developed in response to other energy drink brands who have failed to live up to their premium positioning. Keen to avoid the visual tropes of the category and secure a witty, eye-catching and original look, Marx Design worked with StrangeLove to improve on the illustrative brand character established by their earlier bottles using simpler compositions, plenty of white space and sharp copywriting.
Opinion by Richard Baird.
Antéoise is a creme dacquoise range from Anténor, a Japanese patisserie established in 1966 that creates French style cakes, cookies, tarts and variety of other confectionery. Antéoise’s brand identity and packaging treatment, developed by Osaka based design studio UMA, draws on the range’s flagship positioning, high quality ingredients and the craft employed in its creation, the heritage and experience of Anténor, the streets of Kobe, and the theme of past and present. These are visualised through a considered balance of type and structural choice, visual and physical texture, illustration, process, colour and print finish.