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The Beginnings designed by Asketic

Logo, brand identity and illustrative packaging by Asketic for raw food and ingredients business The Beginnings.

The Beginnings is a Latvian raw food and ingredients business creating and sourcing a variety of mueslis, jams, honeys and spices from around the world. Developed by multi-disciplinary design firm Asketic, The Beginning’s brand identity and packaging treatment goes all in for handcraft and contrast, mixing a variety of patterns and images informed by the origins of each ingredient to establish an ever changing and easily expandable set of assets. Each pattern is rendered with a loose authenticity, clearly drawn and painted by hand with a good mix of pen and watercolour work, lots of brush detail, a simple but bright colour palette, earthy material textures and a white panel that frames information set in a distinctive sans-serif.

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Lorient — Aura designed by Believe In

Logotype and print with holographic block foil finish designed by Believe In for Lorient's door sealing system Aura

Aura is a new range of high end products from door sealing system manufacturer and specialist Lorient. These include drop seals, perimeter seals, door bottom seals, threshold plates and ramps designed with a distinctive curved profile that is described by Lorient as creating a sophisticated visual aesthetic that also spreads and diffuses sound. Design studio Believe In recently worked with Lorient to develop a brand identity for the Aura range, which went to include logotype, launch brochure and sample pack design with holographic foil detail, and product photography.

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Terence Woodgate designed by Charlie Smith Design

Packaging for lighting design and manufacturer Terence Woodgate designed by Charlie Smith Design

Terence Woodgate is a lighting design and manufacturing business, founded by industrial designer Terence Woodgate in 2014, that looks to “fully optimise the benefits of LED technology”. Charlie Smith Design recently worked with Terence Woodgate to develop a visual identity for the business and modular packaging treatment for its first line of products as well as manuals, fitting instructions and website.

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Silver & Green designed by Salad Creative

Hand written logotype designed by Salad Creative for UK based Mediterranean delicacy producer, importer and wholesaler Silver & Green

Silver & Green is a producer, importer and wholesaler of authentic Mediterranean delicacies such as olives, olive oil, tapas and meze, established in 2007 and located in the English Lake District. Silver & Green describes itself as a ‘family of foodies’ who share a passion for the Mediterranean, high quality artisanal products and good customer service.

Dorset based Salad Creative were recently commissioned to redesign Silver & Green’s brand identity and packaging in a way that would increase its appeal to delis, farm shops and food halls. Recognising that the market is currently well-served by a multitude of rustic and heritage brands, Salad Creative chose a playful, modern and handcrafted aesthetic that avoided the ‘obviously rustic’ and drew inspiration from the variety of ingredients and their Mediterranean origins.

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