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Solrug by Bielke & Yang, Norway

Opinion by Richard Baird.

Package design for Solrug by Bielke & Yang, Norway, featuring illustration by Rami Niemi, Finland

Solrug is a high-quality, ready-cut, Finnish sourdough rye bread created for the Norwegian market by Magnus Högnäs, a Finnish expat living in Norway, and in response to the county’s poor wholemeal choice. The bread is dense with a strong flavour, low in sugar and salt but high in fibre and protein, and produced by Finnish bakery Leipomo Rosten Oy using only natural ingredients. Solrug’s packaging, designed by Oslo based graphic design studio Bielke & Yang, draws on and plays up to the bread and brand’s Finnish origins, through a bright panel of Finnish stereotypes, drawn by Finnish illustrator Rami Niemi.

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Biggans Böcklingpastej by Bedow, Sweden

Opinion by Richard Baird.

Package design and POS for Biggans Böcklingpastej by Bedow, Sweden

Böcklingpastej is a smoked herring fish paste from Biggans, a small family owned company creating products for the Swedish market since 1952. The company recently worked with Stockholm-based graphic design studio Bedow, who had previously helped them with the packaging for their range of sauces, to develop product packaging and POS for Böcklingpastej. This replaces a heavily branded logo-centric design with one of a more distinctive and crafted character.

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Superseeds by B&B Studio, United Kingdom

Opinion by Richard Baird.

New packaging for Punch Food's Superseeds range designed by B&B Studio, United Kingdom

Superseeds is a range of flavoured seeds available in five varieties, all of which are 100% organic, gluten and dairy free. These include Chili Smoke, Maca Caramel and Japanese Tamari. It is the first product from UK health food business Punch Foods, which looks to balance artisanal practice with optimal nutrition and punchy flavour.

Taking their inspirations from the origins of each variety, and the punchy flavour that characterises the Punch Foods brand, London based graphic design studio and packaging specialist B&B Studio worked with the brand to developed a visual identity and packaging treatment for Superseeds. This replaces a tired and low-impact design with one of modernity and distinction—in form, colour and high contrast.

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