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Higher Living 2016 by B&B Studio, United Kingdom

Opinion by Richard Baird.

Branding and packaging for organic tea company Higher Living by B&B Studio, United Kingdom

Higher Living is a British company who have been blending teas, herbs and spices for over 45 years using only 100% natural and organic ingredients. Continuing their collaboration with Higher Living, which began back in 2010, London-based graphic design studio B&B Studio worked with the company, following a recent expansion of the range, to help redefine its packaging and brand identity with the intention of establishing a new system that would help consumers navigate an increased variety whilst also retaining its idiosyncratic qualities.

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Frameline by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBT film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBT film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery and business cards, as well as campaign material such as invitations and posters.

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Solrug by Bielke & Yang, Norway

Opinion by Richard Baird.

Package design for Solrug by Bielke & Yang, Norway, featuring illustration by Rami Niemi, Finland

Solrug is a high-quality, ready-cut, Finnish sourdough rye bread created for the Norwegian market by Magnus Högnäs, a Finnish expat living in Norway, and in response to the county’s poor wholemeal choice. The bread is dense with a strong flavour, low in sugar and salt but high in fibre and protein, and produced by Finnish bakery Leipomo Rosten Oy using only natural ingredients. Solrug’s packaging, designed by Oslo based graphic design studio Bielke & Yang, draws on and plays up to the bread and brand’s Finnish origins, through a bright panel of Finnish stereotypes, drawn by Finnish illustrator Rami Niemi.

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