Anton&Anton Kioski by Bond
Posted: October 26, 2018 Filed under: Packaging Reviews, Retail | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Creative Packaging, Design For Print, Design Opinion, Design Reviews, Designed by Bond, Finnish Design, From Scandinavia, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logotypes, Organic Packaging, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, Pastel Colours, Sign Design, Skincare, The Best Graphic Design Work of 2018, The Very Best of 2018, The Very Best Packaging of 2018, Tote Bag Design, Typography Comments Off on Anton&Anton Kioski by BondOpinion by Richard Baird
Anton&Anton (A&A) is an alternative to and antithesis of the large supermarket chains. Staff are described as relaxed, smiley and proud. Their ranges (mostly) organic, some homecooked and also available online for home delivery. With a desire to express an approachable, playful yet credible positioning, and a need to develop a cohesive set of packaging and communications assets A&A worked with Bond to create a new visual identity. This is characterised by an intersection of an elegant wordmark, simple shapes, multi-colour and distinctive structural designs that also move into a retail space designed by Futu Design. Alongside wordmark, iconography and packaging, Bond also designed signage, tote bags, aprons and sweatshirts.
Felt Coffee by Studio fnt
Posted: October 24, 2018 Filed under: Food and Drink, Graphic Design Reviews, Packaging Reviews | Tags: Bag Design, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Coffee Cup Designs, Coffee Logos and Packaging Design, Coffee Shop Branding, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Studio fnt, Graphic Design, Graphic Design Blog, Korean Design, Logo Design & Branding Blog, Logos, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Very Best of BP&O, The Very Best Packaging of 2018 Comments Off on Felt Coffee by Studio fntOpinion by Richard Baird
Felt is a coffee shop in Seoul with their own brand of speciality coffee which has been sourced by way of direct trade and roasted in Gyeonggi-do, a populous (relevant later) province of South Korea. They opened their first store in September 2015 and a second in October 2018. The team at Felt see every part of the coffee experience; its growing, harvesting, sourcing, roasting, preparing, branding, packaging and spatial experience as part of a total project, visiting coffee-producing regions to handpick raw beans, engage the quality control of professional green bean buyers, cuppers, roasters and baristas, in the creation of thoughtful space and in the commissioning of Studio fnt to develop visual identity.
Drawing on the experience of drinking the same coffee in the same space, a shared feeling but peripheral connection, Studio fnt worked with Felt to develop a visual identity and packaging for its coffee ranges. This is characterised by the simple and textural, and the precise and immediate, unified by a thoughtful and subtle concept, the use of intersecting lines and the demarcation and crossing of space.
Garden 13, Graanmarkt 13 by Base
Posted: March 21, 2018 Filed under: Food and Drink, Graphic Design Reviews, Home and Garden, Packaging Reviews | Tags: Best Packaging Designs, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Creative Packaging, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Base, Graphic Design, Graphic Design Blog, Packaging Company, Packaging Design, Packaging Design Blog, Packaging Design Resource, Packaging News, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best Packaging of 2018, Typography Comments Off on Garden 13, Graanmarkt 13 by BaseOpinion by Seth Rowden
Graanmarkt 13 is a restaurant, high-end concept store and apartment in Antwerp. It is described by Base, the studio behind its graphic identity, as a special house, a crossover place full of surprises. This was articulated through a story that positioned Graanmarkt 13 as a haven for people in search of objects and experiences with soul and meaning.
Garden 13 is a series of plant-based products and an online shop inspired by Graanmarkt 13’s rooftop garden philosophy. These products intend to develop the brand outside of its physical location, to reach an international audience.
In their packaging design for this new range, which builds on their initial identity work for Graanmarkt 13 Base tease the reader’s curiosity. They translate the feeling and sensory experience of using each botanical product into microcopy expressed as a single sentence over a variety of surfaces.
A pared-back but well-intentioned material language, a robustness that implies value, and a structural design that sees the cylindrical and simple link a breadth of products, serve as useful surfaces for emotive communication. This materiality is thoughtful and beautifully constructed, yet it is the words that are the real highlight. Copywriter Seth Rowden offers his opinion.
