Platform 10: Live Feed by Pentagram

Opinion by Richard Baird

Platform 10: Live Feed a book designed by Pentagram partner Natasha Jen for the Harvard University Graduate School of Design

Platform 10 is the latest edition of the Harvard University Graduate School of Design’s annual abstract of student work, events, lectures and exhibitions. Under the theme “Live Feed” and inspired by social media feeds, Pentagram’s Natasha Jen and team have collated and formalised the 2016-2017 school year, in reverse chronological order, presenting this as a timeline of images drawn from a crowd-sourced database of 117,518 files. The pages of Platform 10 are bound by a French fold, giving the book the quality of a single continuous stream of paper, which is augmented by the sequencing and cropping of images, and the way that these occasionally disappear into the crease.

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Lorod by Pentagram’s Natasha Jen, United States

Opinion by Richard Baird.

Brand identity and blind embossed business card by Pentagram for fashion brand Lorod.

Lorod is an American fashion label that redefines timeless basics with modern, modular construction, distinctive fabrics and vintage-inspired chic. The designers at LOROD experiment with production methods to give each garment a quirky, personal and one-of-a-kind quality, and utilise new distribution tools to produce collections within the U.S.

This intersection of the classic and contemporary, refined craftsmanship, a utilitarian functionality and quirky personality informed Lorod’s brand identity, designed by Pentagram partner Natasha Jen and her team. This is expressed in the combination of wordmark, colour and form, in messaging and art direction, and the way that these are used across tags, business cards and website.

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