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London School of Hygiene & Tropical Medicine by Spy, UK

Opinion by Richard Baird

Graphic identity, prospectus, business and business cards etc. designed by Spy for London School of Hygiene & Tropical Medicine

The London School of Hygiene & Tropical Medicine (LSHTM) was founded in 1899 and has established itself as a world leader in the fields of research and postgraduate education in public and global health. The university is made up of more than 4,000 students and 1,000 staff across 100 countries, and is one of the highest-rated research institutions in the United Kingdom.

With a need to articulate a broad offering across both education and research, in a more relevant and engaging way, and a desire to become the first choice for research partners and prospective students amongst increasing competition, LSHTM worked with Spy to develop a new graphic identity that would link a wealth of printed assets. These included, reports, brochures and prospectuses, business cards, flyers and posters.

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H+J by Spy, United Kingdom

Opinion by Richard Baird.

Logo, branding and print by London-based studio Spy for catering business H+J

H+J is a UK independent catering business, established in 2004, that has provided food and catering solutions to venues such as The Cutty Sark, Moët & Chandon, Abbey Road, RIBA and Selfridges. Their services include working lunches and private dining rooms, large scale food courts, cafes and deli bars. London-based graphic design studio Spy worked with H+J to develop a new brand identity that would better express their growing ambitions and help them stand out within a highly competitive industry. This included logo design, still life photography, tone of voice, stationery, business cards, packaging and website design.

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UAL 2017–18 Campaign by Spy, United Kingdom

Opinion by Richard Baird.

Brochures by Spy for the University of the Arts London 2016–17 campaign

The University of the Arts London is Europe’s largest specialist arts and design university. It is made up of six colleges, each with its own unique character and programme, yet unified in their effort to deliver a high quality creative eduction. This united position is expressed through a visual identity system developed by Pentagram partner Domenic Lippa. Based around Helvetica, UAL’s visual identity affords each college the opportunity to experiment with its own approach to visual communication.

This week London-based graphic design studio Spy published images of their work on UAL’s 2016 campaign for the 2017–2018 academic year, developed for Camberwell, Chelsea and Wimbledon. Spy were commissioned, for the second year, to develop an engaging brand campaign that would drive student recruitment and brand awareness. The campaign included posters, brochure, flyers and animations.

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