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Casa Bonay by Mucho, Spain

Opinion by Richard Baird.

Brand identity design for Barcelona hotel Casa Bonay by Mucho, Spain

Casa Bonay is a unique hotel destination in the neighbourhood of Eixample Dret, Barcelona, housed within a historic nineteenth century building with a neo-classical façade. Although the setting has a strong historical value, inside and out, the hotel experience makes a connection with the creative talent that populates the city today. This is achieved through collaboration with pioneering chefs, young designers, renowned furniture brands and an independent publisher to create menus, interiors and books.

Casa Boney’s brand identity, created by graphic design studio Mucho, is a visual articulation of the hotel’s free-spirited attitude and the coexistence of disparate personalities and styles. Where the hotel’s interior features classical masonry, period furnishings and darker hues alongside areas of modern restraint, utility and light, Mucho’s brand identity is colourful, eccentric and playful. This reaches across coasters, packaging and a variety of other printed materials.

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Francina Models by Mucho, Spain

Opinion by Richard Baird.

Edge painted business cards by graphic design studio Mucho for Barcelona-based model agency Francina Models

Francina Models is a Barcelona-based fashion agency, led by Mireia Verdú, with over 30 years of experience. It was the first modeling agency in Spain to offer an acting and training academy and, over recent years, has began to diversify, committing itself to the discovery of new talent and the representation of a variety of fashion profiles and international models. With a desire to express this diversification, its 30 year legacy and a well-respected position within the industry, Francina Models approached graphic design studio Mucho to develop a new visual identity system that would reach across model and business cards, stationery, signage and online presence.

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Sommos by Mucho

Opinion by Richard Baird.

Logo, stationery, print and packaging by Mucho for Dutch online wine subscription service Sommos

Summos is an online platform that gathers together and shares the knowledge of the six best sommeliers of the Netherlands and offers a seasonal subscription service that sends out a selection of some of the country’s best wines once every two months. Sommos worked with graphic design studio Mucho to develop name, brand identity and packaging.

Based around the concept of group and innovation, and clearly informed by the curated nature of Sommos’ content, service and sommeliers, Mucho delivered a name and logotype with a simple corkscrew at its centre, a light and contemporary colour palette and the crafted and personable qualities of brush stroke patterns. This links subscription boxes, business cards, stationery, tags and tissue paper. This project was completed in 2015 but was documented and uploaded to Mucho’s site recently.

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Frameline by Mucho, United States

Opinion by Richard Baird.

Brand identity and stationery by Mucho for San Francisco based LGBT film festival and nonprofit arts organisation Frameline.

Frameline is a San Francisco-based nonprofit arts organisation and LGBT film festival that intends to change the world through the power of gay cinema, and to connect filmmakers with audiences locally and internationally. Graphic design studio Mucho worked with Frameline on its brand identity and campaign for its 40th LGBT film festival, delivering a system based around a framing device, a bright and diverse colour palette and contemporary sans-serif typography. This links membership cards, stationery and business cards, as well as campaign material such as invitations and posters.

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