Designed by Paul Belford Ltd

BPO


New Chapter by Paul Belford Ltd

Opinion by Richard Baird.

New logo designed by Paul Belford Ltd. for word-based therapy and councelling service New Chapter.

New Chapter is a UK-based word therapy start-up that offers a unique approach to counselling. This involves participants being invited to express themselves through the written word. The synergy between personal development, a forward momentum and the written word as a mode to achieving this forms the basis of New Chapter’s clever logo design created by Paul Belford Ltd. This appears on signage and bookmarks, and is complemented by a similarly weighted grotesque wordmark.

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Osofor by Paul Belford Ltd.

Opinion by Richard Baird.

Logo, stationery, packaging and splash page designed by Paul Belford Ltd. for lab diamond business Osofor

Osofor will be a digital-first and lab-grown diamond jewellery business able to create stones of any shape and cut. It will offer a modern and sustainable luxury brand to those who desire the material qualities of diamonds without the environmental and sociological impact. Osofor intends to distinguish itself further by fusing enduring aesthetic desirability and artisanal practice with experimental materials, unexpected production processes, a highly-personalised service and a “beautifully-designed immersive online experience”.

The business is currently at the stage of product development; working with scientists, material technologists and inventors to develop a carefully-crafted launch collection. Paul Belford Ltd. was commissioned by Osofor to develop its graphic identity. This is characterised by a variety of cut stone-like symbols, faceted stationery and an animated visual gesture online that refracts the white light of an uppercase sans-serif logotype. This links website splash page, business cards, letterhead and packaging.

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REVOLT by Paul Belford Ltd.

Opinion by Richard Baird

Hardcover book design by Paul Belford Ltd. for Revolt by Alex Lewis and Bridget Angear

REVOLT is described as an instruction manual, tool-kit and practical guide for any business seeking to do more with their brand, or for individuals looking to get more out of life. The central premise is that having people on your side, and that the ability to form and activate a group is the secret to success, and essentially leverages and intends to help channel any feeling of disenfranchisement and anger into affirmative action and movements of change. Content feels very much of its time, although the visual and form language of action and disruption, revolution and dissent employed by Paul Belford Ltd. is an enduring and fairly universal one. Conflating political and societal struggles with corporate (or charitable) interest or self-help is bold and provocative, as is its visual expression.

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