BPO


DomésticoShop & DomésticoMarket by Mucho, Spain

Opinion by Richard Baird.

New graphic identity and bags designed by Mucho for Spanish furniture retailer DomésticoShop

DomésticoShop is online retailer of designer homeware which has grown to become the leader in the Spanish market. It stocks an array of items, from furniture and kitchenwear to textiles and lighting. To coincide with the launch of Doméstico’s concept store DomésticoMarket, and the opening of a new flagship store in Barcelona, the retailer worked with Mucho to revise its brand architecture and visual expression. This included a new wordmark, a graphic identity of modern colour and form, and material assets that included bags, stickers, swing tags and signage.

Continue reading this article


Exploratorium After Dark by Collins, United States

Opinion by Richard Baird

Visual identity and membership card by Collins for Exploratorium's After Dark, a weekly adults-only museum experience of perception

Exploratorium is a “public learning laboratory” and San Francisco based museum that enables visitors to question and make sense of the world around them through hands-on exhibits that touch upon science, art and human perception. These include a pitch-black dome, fog bridge, large-scale kaleidoscope, light displays and array of image bending mirrors. Every Thursday the museum hosts After Dark, an adults-only event. It is a chance to experience the museum’s over 650 interactive exhibits during the evening, to socialise, listen to guest speakers, watch films and listen to music. Exploratorium worked with design consultancy Collins to reimagine After Dark, to give it a stronger sense of identity and a distinctive campaign concept across membership cards, magazine covers, online banners, large format posters and social media. This is the first part of an ongoing collaboration that will help promote the museum’s work and programming over the next two years.

Continue reading this article


Lumik by Hey, Spain

Opinion by Richard Baird

Logotype and duplex business cards design by Hey for Spanish lighting design and manufacturing company Lumik

Lumik is a Spanish lighting design and manufacture company, and partnership between the traditional metalworking company of Francesc and Ferran Martí, and interior designer and art director Frank Domínguez. Together they have 65 years of experience, and have built a catalogue of products with simple forms, moments of colour, elements of play and the industrial. These move between those that are hidden and utilitarian and those designed to be a feature and focal point. Lumik is described as being a trendsetter with a customisable and made-on-demand approach that offers customers a multitude of possibilities. This is expressed by the company’s brand identity, designed by Barcelona based Hey, through a variety of cheerful and modern colours, a custom typeface, and the strong material qualities of brochure and business cards.

Continue reading this article