Opinion by Richard Baird
Everlea is a new property development described as a private sanctuary of townhouses located in the Melbourne suburb of Keysborough, an expanding community marked by its space and natural surroundings of native trees, shrubs, parkland and a landscaped network of safe pedestrianised streets. Developed by SB&G, working in collaboration with Bruce Henderson Architects, landscape architects Tract and Kathy Demos, Everlea “offers a pairing of design expertise guided by a vision of individuality.” Naming and visual identity, designed by Studio Brave, is based around the notions of “establishing an authentic life”, “the everlasting landscape” and “space to grow”, and touches upon the themes of family, home, community and environment. This is expressed through a series of commissioned illustrations by UK artist Tom Abbiss Smith. These illustrations link every customer touchpoint, from bound booklets to binder to single house-style sheets and website.
Opinion by Richard Baird.
Tea & Glory are loose-leaf tea experts and are described as the antithesis of fast-paced coffee culture. In the same spirit of ancient tea drinking rituals, the brand is interested in the continued promotion of slow-living, a lifestyle that seeks to place more focus on the small details and experiences of everyday life. With a desire to better express this position Tea & Glory worked with London-based design studio Socio Design to develop a visual identity, packaging system and interior signage that connects retail and hospitality experience, and that materially projects their ethos outside of the T&G space. Assets included loose tea pouches and boxes, takeaway cups and shopping bags. These are linked by a T&G logo, Klim Type Foundry’s Domaine Display, Sans and Condensed, a pastel colour palette, copper block foiling and a delicate pattern.