This post is a provocation to think more about sequence, time and space within packaging design. To draw a joy from the often overlooked and banal necessities of packaging, to elevate details such as the mechanism of opening into a spatial and performative moment or the sequencing of information as a mediation of time by the designer to build to a product, to layer it with an intangible value.
Opinion by Richard Baird
OneFourFive Clarendon is a modern workspace, developed by Salta, designed by Architectus and created for future-focused businesses looking to situate themselves in Southern Melbourne. The development aims to attract like-minded progressive people with a conscious focus on connectivity and local activity. With this in mind, Melbourne-based Studio Brave developed the narrative ‘A Life Unlimited’ as a way to express how the building will allow businesses and their employees to achieve the contemporary model of a professional-lifestyle balance. This narrative is complemented by a graphic identity that intends to subvert the boundaries of expectation within the commercial property landscape in the confluence of bold contemporary typography and colour, materials and finishes that evoke the context-sensitive tectonics, layers and composition of the building, and photography by Josh Robenstone of the Southern Melbourne urban landscape.