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LogoArchive Issue 1 Limited Re-Issue (200)

LogoArchive #1 – Logo design zine published by BP&O and designed by Richard Baird

This first edition of LogoArchive in print was conceived, designed and sent to the printers for quotation within a day. It was inspired by a panel discussion that took place the day before at Somerset House as part of the exhibition Print! Tearing It Up.

This first issue was a compact 10 pages printed on Colorplan Ebony 135gsm with five passes of white and finished with black staples, it was a small first step that was the foundation of a series of 5 numbered issues and an ExtraIssue from CanadaModern. It was the first printed piece to fall under BP&O’s new publishing platform.

LogoArchive Issue 1 sold out in two days, and was followed by three three other sellouts. The series has been kindly been featured on Dezeen, It’s Nice That, Brand New, Creative Boom, LogoDesignLove and Design Week, and has been featured in the April 2019 issue of Computer Arts Magazine.

With a desire to continue to push the zine forward, explore new concepts, themes and material options as well as insert configurations, LogoArchive Issue 1 has a limited re-issue of 200 copies. These can also be purchased with LogoArchive Issue 5 here.

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Fashion Central Saint Martins by Praline

Opinion by Richard Baird

Book designed by Praline exploring the history and impact of the fashion courses at Central Saint Martins

Fashion Central Saint Martins documents and celebrates what has become one of the most influential fashion courses in the world. It is a collaboration between publisher Thames & Hudson and Central Saint Martins, and co-authored by Programme Director of Fashion Hywel Davies and Cally Blackman, lecturer in Fashion History and Theory.

The Central Saint Martins Fashion Course has a legacy of rebelliousness, pushing back against establish design conventions and subverting expectations. The course encourages self-expression, boldness and creative curiosity. Design studio Praline, who were commissioned to design the book, sought to embody this spirit within the space of the page and throughout the materiality of the bound book.

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Hair Solutions by Paul Belford Ltd.

Opinion by Richard Baird

Logo, branding, packaging and campaign by Paul Belford Ltd. for Hair Solutions, a personalised shampoo enhancer

Hair Solutions is an enhancer, made from botanical concentrates, that can be added to any brand of shampoo, personalising it to meet 66 different haircare scenarios through a combination of formulations directed at 6 categories (normal, dry, wavy, flaky and colour-treated and fine) and 11 concerns (brittle, dry, oily, thin, wavy or colour-treated, split-ends, frizz, low-shine or volume issues and curl definition). To help users identify the perfect product, the line will be supported by an online hair-quiz, and a brand identity designed by Paul Belford Ltd. This included logo, packaging design and initial launch campaign.

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