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Soto by Richards Partners, New Zealand

Opinion by Richard Baird.

Southside Group and Colliers International worked with New Zealand based studio Richards Partners to develop a graphic identity for their new property development, located in between Auckland’s Meadowbank and Remuera, which is made up of 58 ‘Residences’ and 7 exclusive ‘Pavilions’ designed by architects Monk Mackenzie and Hare Interiors.

The Soto name and graphic identity designed by Richards Partners functions as a way to tell a story of ‘mindful apartment living’ and expresses the unique material qualities of the residencies and pavilions. This is aimed at market downsizing from traditional homes, and is described as a combination of Japanese zen elements with a focus on an elegant materiality. This connects property brochures, material sample packs, advertising, website, display suite and signage.

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Whitlam Place by Studio Hi Ho, Australia

Opinion by Richard Baird.

A suite of two brochures designed by Studio Hi Ho for Fitzroy development Whitlam Place

Whitlam Place is a collection of eleven residencies located in Fitzroy, Melbourne, developed by Milieu Properties and completed this year. The residencies are described as being ideally positioned within a leafy pocket of the city’s most vibrant cultural precinct, and feature views of the adjacent Whitlam Place gardens, Fitzroy Town Hall and city skyline. the residencies were designed to engage with the historic surroundings through the texture of their oxidized exterior and the use of oversized glass panels.

Whitlam Place is the product of a two-part design philosophy and strategic action of extended reflection and considered response. This is expressed by two documents, created by Melbourne-based design studio Studio Hi Ho, that made up part of a wider marketing campaign. The first document, Reflection, outlined the thinking, inspiration and rationale of the project through essay and image. The second, Response, presented the outcome through renders and a material expense rooted in the residencies quality, detail and richness of form. Although this project was completed in 2015, this is the first time it has been published online in its entirety.

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Edition by South, New Zealand

Opinion by Richard Baird

Visual identity and marketing materials by South for Edition, a luxury apartment development in Auckland, New Zealand

Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.

Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.

With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.

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