BPO


New Chrome Logo?

Chrome

A number of news sites are reporting a change to Googles Chromium source code that contains a new logomark. Although not confirmed this is certainly an improvement and moves it away from the bright shiny robotic Manga ball and towards a more restrained geometric, abstract disk.

The blues are just for Chromium (the open source part of Chrome) and are likely to be replaced by the standard Google colours (See below for a mock up). The contrast is a bit too subtle especially on the shadows so the mark suffers from a lack of depth and this blue version has an almost early Mac feel. This isn’t going to be an instant classic but it does give Chrome a more considered and modern aesthetic.

Follow BP&O:
RSS
Facebook
Twitter

Chrome-New?

UPDATE: 17/03/11 Google has started rolling out this new identity on its development side, see the final version here

More brand identity design work featured on BP&O:

Logo - Goa Arkitektkontor  Logo - O Architecture  Logo - Filmfaktisk


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.