London based Mind Design has created the identity for the design component of the 2012 Milan Design Week to be held between the 17th and the 22nd of April. The event will be hosted by British industrial designer Tom Dixon at the Museum of Science and Technology and will cover a wide range of fields including technology, art and design. Mind are currently working on a 3d version of the identity which I will post as soon as it becomes available.

“Positioned within walking distance from Zona Tortona, and minutes away from Rossana Orlandi, MOST will be a focus for a group of innovative and groundbreaking designers, curators and companies who share the same global brand attributes in the fields of technology, art, design, fashion, materials, transport, publishing and new media. Each exhibitor will occupy an individual space within the 40,000sqm Museum to form one overall exhibition and theme. MOST will showcase a variety of different exhibitions, both indoor and outdoor and up to 1000sqm, with smaller exhibits positioned together creating a carnival environment.” – Tom Dixon