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Peter Arkle Limited Edition

Opinion by Richard Baird Posted 20 April 2012

Packaging with monochromatic illustration and copper foil detail designed by New York based artist Peter Arkle for single malt Scotch whisky anCnoc

anCnoc, a brand of single malt Scotch whisky, launched a limited edition range, created by Scottish, New York based artist Peter Arkle. The packaging mixes the familiar copper foil and spacious white design of its standard ranges but fused with a loose hand drawn black ink illustrative details that captures the product’s simple ingredients and distinctive process while neatly visualising the crafted sensibilities and ‘magic’ of the brand. This aesthetic extends across a microsite that, in tandem, highlights both anCnoc and Peter’s approach.

Illustrations created by New York based artist Peter Arkle for single malt Scotch whisky anCnocWebsite with illustrative detail created by New York based artist Peter Arkle for single malt Scotch whisky anCnocWebsite with illustrative detail created by New York based artist Peter Arkle for single malt Scotch whisky anCnoc