Peter Arkle Limited Edition
Opinion by Richard Baird Posted 20 April 2012
anCnoc, a brand of single malt Scotch whisky, launched a limited edition range, created by Scottish, New York based artist Peter Arkle. The packaging mixes the familiar copper foil and spacious white design of its standard ranges but fused with a loose hand drawn black ink illustrative details that captures the product’s simple ingredients and distinctive process while neatly visualising the crafted sensibilities and ‘magic’ of the brand. This aesthetic extends across a microsite that, in tandem, highlights both anCnoc and Peter’s approach.