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Sweet Greek by Studio Brave

Opinion by Richard Baird Posted 22 January 2013

Logotype for Melbourne food store Sweet Greek designed by Studio Bravo

Sweet Greek is a food store run by Kathy Tsaples, located in Melbourne’s Prahran Market, that sells classic sweets and authentic, freshly baked, ready-to-eat Greek cuisine. The store’s visual identity, created by Studio Brave and Elise Lampe, mixes the loose and personal qualities of a hand rendered logo-type and monogram with illustrations of meats, olives and laurel wreathes. Executed across a tactile, uncoated board with elements associated with craft such as string, stickers, the texture of a hand stamped print finish and a single, economical, cobalt blue—reminiscent of china dining sets and the Greek national flag—these elements convey a culinary honesty representative of authentic products made from simple, local and good quality ingredients.

Logo, business card and illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe Logo, business card and illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe Logo for Melbourne food store Sweet Greek designed by Studio Bravo Logo, string tied box and sticker detail for Melbourne food store Sweet Greek designed by Studio Bravo Logo for Melbourne food store Sweet Greek designed by Studio Bravo Logo and tea towel with illustrative detail for Melbourne food store Sweet Greek designed by Studio Bravo and Elise Lampe 09-Sweet-Greek-Store-Signage-Studio-Brave-BPO Book for Melbourne food store Sweet Greek designed by Studio Bravo Book for Melbourne food store Sweet Greek designed by Studio Bravo Book for Melbourne food store Sweet Greek designed by Studio Bravo Logo and website with illustrative detail by Elise Lampe for Melbourne food store Sweet Greek designed by Studio Bravo