Bindle designed by Swear Words

Logo and copper block foil stationery design by Swear Words for Bindle

Established by Catherine Blackford in 2012, Bindle is an Australian mail-order, gift-box service that bundles handmade artisanal food, drink, home and kitchenware products for occasions and individuals under labels such as ‘A Bit On The Side’, ‘Breakfast In Bed’ and ‘For The Hostess’.

Drawing on the name bindle, a folded canvas sheet carried as a small sack over the shoulder with a stick, the service’s identity, developed by Swear Words, utilises a printed textile pattern across the tactile, earthy textures of an uncoated, unbleached material choice and a string tied detail across the boxes alongside the high quality of a copper foil treatment to, like their work for Crabapple Kitchen, provide a contemporary finish to traditional, communicative craft cues but infused with the underlying theme of travel that conveys the delivered nature of the service.

Logo designed by Swear Words for gift box service Bindle

“After seeing the world becoming a lot smaller due to globalisation, and local produce becoming less and less a feature in gift purchases, Bindle was born. Bindle engages local artisans to produce Australian, hand-made, tailored gift packages. There are Bindles for every occasion and every part of the creation is Australian – the products within the Bindles; the boxes that contain them; the hand that wrapped them.”

“Our design solution uses subtle visual cues of the bindle (a wrapped bundle traditionally carried over the shoulder with a stick) within a polished, modern and premium package. The identity needed to be somewhat timeless yet aligned with premium the brands contained within. Copper foiling and raw stock enhance the hand-made feel, sense of preciousness and occasion. Hopefully the lovely boxes are coveted and re-used by the recipient.” – Swear Words

Logotype designed by Swear Words for gift box service Bindle

Logo and copper block foil stationery design by Swear Words for Bindle

Logo and copper block foil packaging designed by Swear Words for Bindle

Logo and unbleached tag designed by Swear Words for Bindle

Logo and packaging design by Swear Words for Bindle

If you liked this then you may also like:

Logo - Quarterly Co.  Logo - Crabapple Kitchen  Logo - Gourmet Tucker

Support BP&O

Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.