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We Make Stuff Happen by Maddison Graphic

Opinion by Richard Baird Posted 21 June 2013

Logo and business card with black foil detail designed by Maddison Graphic for exhibition and event production company We Make Stuff Happen

We Make Stuff Happen is a London and Brighton-based creative marketing and production company that specialises in exhibitions and events with past campaigns that have included covering an entire building in clothes, placing a car in a block of ice and putting an open air cinema on top of a skyscraper. Their visual identity, created by Maddison Graphic, features a stacked uppercase logotype set in Merkury with plenty of space, surrounded by a three-dimensional, single line weight border and printed across an uncoated Colorplan Mist substrate with a contrasting black block foil print finish.

Logo designed by Maddison Graphic for exhibition and event production company We Make Stuff Happen

It is a identity that speaks very little of the showmanship and spectacle of the events, but for me, while abstract and perhaps open to a number of interpretations, its stair-like structure appears more like a practical, behind the scenes prelude to performance. Perfomances that will hopefully be conveyed more appropriately through image and video on-line once their website goes live.

Design: Maddison Graphic
Opinion: Richard Baird
Fonts Used: Merkury

Logo and business card with black foil detail designed by Maddison Graphic for exhibition and event production company We Make Stuff Happen Business card with black foil detail designed by Maddison Graphic for exhibition and event production company We Make Stuff Happen