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Weekend designed by RoAndCo

Logo and stationery with a red board and white ink detail designed by RoAndCo for Dallas coffee shop Weekend

Inspired by ‘cartoonish film titles from the 1980’s’, design agency RoAndCo recently developed the brand identity for Dallas coffee shop Weekend, an extension of their retail store “which has become a relaxing everyday haunt for vacationers”. Based around a tightly spaced Cooper Black logotype, a “minimal and refined typographic system” and a striking but restrained red and white colour palette, Ro&Co created a solution that they say conveys “the bright, bold and cheerful spirit of the brand.”

Logotype designed by RoAndCo for Dallas coffee shop Weekend

While logo-centric in its execution and economical in the use of a single colour, RoAndCo’s identity solution has plenty of personality. Although retrospective in its ideation, one that has been faithfully reproduced through its tight kerning but with a slight proprietary tilt across the e’s and in its application across a denim bag, the use of a red board and white ink/foil print finish – rather than a conventional red across a white board – manages to infuse it with a striking and more contemporary, high quality material and print aesthetic. A logo-centric restraint lends the identity a simplicity that avoids appearing cheap, that alongside the uncoated unbleached card of the cups have a slight crafted sensibility, all of which work well to pull out and complement the character of the letterforms.

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Logo and stationery with a red board and white ink detail designed by RoAndCo for Dallas coffee shop Weekend

Logo and business card with a red board and white ink detail designed by RoAndCo for Dallas coffee shop Weekend

Logo and menu designed by RoAndCo for Dallas coffee shop Weekend

Logo and coffee cups with a red board and white ink detail designed by RoAndCo for Dallas coffee shop Weekend

Logo and screen printed denim bag designed by RoAndCo for Dallas coffee shop Weekend

Logo and screen printed denim bag designed by RoAndCo for Dallas coffee shop Weekend

Logo and coaster design by RoAndCo for Dallas coffee shop Weekend

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