Molly Watson aids business leaders in the development and deployment of communication strategies that ‘accelerate and enrich the delivery of their goals’. Molly recently commissioned London-based design agency Studio Blackburn to help articulate this business proposition and to stand out through the creation of a new brand identity that included a logotype, yet-to-launch website, stationery, business cards, templates and CV design.

While limited in its scope, the approach neatly mixes the expected but communicative typographic clarity of speech marks, the functionality of a bold sans-serif and the detail of a traditional serif, with the more unusual and high quality contrast of a matt black board and the gloss of a yellow foil. It is a combination that manages to deliver visual impact, a confident corporate authority and experience, and hints at the communications agenda with very few assets.