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Mendeli Street Hotel by Koniak

Opinion by Richard Baird Posted 28 March 2014

Door hangers created for Tel aviv hotel Mendeli Street designed by Koniak

Mendeli Street is a city-beach hotel, designed by BK Architects, that celebrates the modern spirit of Tel-Aviv. Design studio Koniak developed a brand identity for the hotel, which included a logotype, stationery set, key cards, door-hangers and website, that reflect its contemporary qualities and the bright sunny climate of its location.

Logo and print created for Tel aviv hotel Mendeli Street designed by Koniak

By placing a bold all lowercase sans-serif alongside a lighter serif, black ink, plenty of white space and a bright yellow highlight, taking ownership of a recurring circular device through emboss and die cut detail, and using conversational language, Koniaks’s solution neatly reflects an interior of ancient art and modern israeli and international design, friendly but professional service practices and the “scorching tel aviv sun” in a precise, communicative and contemporary manner.

While largely corporate, the fusion of a typographic austerity and bold oversized crops, an ink economy with high contrast and the simplicity of a circle device, the design choices feel appropriately informed and frame what looks like a hotel with plenty of experiential detail.

Brand identity created for Tel aviv hotel Mendeli Street designed by Koniak Logo created for Tel aviv hotel Mendeli Street designed by Koniak Logo created for Tel aviv hotel Mendeli Street designed by Koniak Headed paper with bright yellow reverse created for Tel aviv hotel Mendeli Street designed by Koniak Folder created for Tel aviv hotel Mendeli Street designed by Koniak Die cut window and yellow ink detail created for Mendeli Street by Koniak Print created for Tel aviv hotel Mendeli Street designed by Koniak Door hangers created for Tel aviv hotel Mendeli Street designed by Koniak Door hanger created for Tel aviv hotel Mendeli Street designed by Koniak Magazine ties created for Tel aviv hotel Mendeli Street designed by Koniak Business cards created for Tel aviv hotel Mendeli Street designed by Koniak Business cards created for Tel aviv hotel Mendeli Street designed by Koniak Key cards and sleeves with yellow interior walls created for Tel aviv hotel Mendeli Street designed by Koniak Key card and sleeve created for Tel aviv hotel Mendeli Street designed by Koniak Website created for Tel aviv hotel Mendeli Street designed by Koniak Website created for Tel aviv hotel Mendeli Street designed by Koniak