Milk Lab is a 100% pure milk dessert, flake and roll cake restaurant located in the South Korean city of Busan. The restaurant’s visual identity, designed by Studio fnt, conveys some of the chill and smoothness of its desserts through the rounded terminals of a slab serif logotype, its container, similarly styled monolinear icons, icy photography and a milky pastel colour palette, and pairs these with the character and distinction of some well-rendered creative lab and milk-based illustrative work by Tap Tap Tap. Together, image and type set a light and playful quality as framed artwork on the walls and decals across the windows to the mornder black and white interior space created by FHHH Friends and some simple signage. The project also included a range of illustrated menus, postcards, takeaway packaging and posters.