Peter Dibdin is a photographer who brings creativity, technical knowledge, professionalism and a personal approach to both studio and location shoots for clients working within the commercial, private, arts and editorial sectors. Following a recent move to a studio in Edinburgh’s creative hub of Summerhall, Peter commissioned long-term collaborator O Street to refresh his brand identity in a way that would reflect his new surroundings.

Based around a bold contemporary mark that blends the traditional and individual craft origins of a monogram with what looks like an abstract aperture or ring light, the near neutral sans-serif characters of a logotype built from Pragmatica, and a black ink across a grey boards, Peter’s new visual identity manages to balance personal service with a modernistic neutrality and a cool urban utility. These effectively frame and draw out, through contrast, the colour, detail and people-centric nature of Peter’s portfolio online.

“Peter’s personality is very much reflected in the images he makes. By subtly manipulating his initials, we devised a bold monogram that retains that touch of lightheartedness so evident in his work. The monogram device can be used in isolation as a ‘sign off’, or in combination with the simple type marque we designed to work alongside it. To complement his varied and vibrant portfolio, we adopted a neutral, Ansel Adams inspired colour palette. Peter’s new identity extended across a variety of touch points including stationery set, postcard set, studio vinyls, and bespoke portfolio website.” – O Street

Design: O Street
Opinion: Richard Baird
Fonts Used: Pragmatica