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Kid O by Studio Lin

Opinion by Richard Baird Posted 16 July 2014

Packaging for modern toy business Kid O designed by Studio Lin

Kid O is a modern American toy company that creates products that engage and stimulate children through a rich variety of shapes, colours, and sizes. Designed by Studio Lin, Kid O’s new packaging  treatment — which included over 50 boxes — takes the vivid colours of the industry, reduces these down to four, contains them within geometric boundaries and pairs them with a generous use of white and panels of brown, in a way that draws distinction from convention. Alongside good consistent product photography, the bold fill and light line weight of the illustrations, playful yet restrained logotype, a single consistent typographical approach and simple structural choices the solution delivers a brightness and a contemporary moderation that draws out the products, their age group and quality, and resonates with their elemental forms and colours.

Logotype for modern toy business Kid O Logo and stationery for modern toy business Kid O designed by Studio Lin

Packaging for modern toy business Kid O designed by Studio Lin Packaging for modern toy business Kid O designed by Studio Lin Photography for modern toy business Kid O designed by Studio Lin Packaging for modern toy business Kid O designed by Studio Lin Packaging for modern toy business Kid O designed by Studio Lin Illustration for modern toy business Kid O designed by Studio Lin Packaging for modern toy business Kid O designed by Studio Lin Catalogue for modern toy business Kid O designed by Studio Lin Catalogue for modern toy business Kid O designed by Studio Lin Catalogue for modern toy business Kid O designed by Studio Lin