BPO


The Hope Singers by Bedow, Sweden

Opinion by Richard Baird.

Limited edition illustrated record sleeve for The Hope Singers by Bedow

Scandinavian graphic design studio Bedow have recently completed work on the record sleeves for The Hope Singers debut album It’s Time For…, which will be released on the Sing a Song Fighter label as a limited edition LP. Bedow mix a well-illustrated approach with loose hand drawn typography, and applied these using a four colour screen print process across uncoated and unbleached board. The result is cheerful, individual and distinctly crafted.

Limited edition record sleeve with custom typography for The Hope Singers by Bedow

The irregularity of form, much like cut paper, a dense composition and a preference for the angular, alongside a bright yellow and red ink, emphasised by darker but complimentary shades of blue, give the illustrations a playful, visually rich and energetic quality.

Custom type and illustration for The Hope Singers by Swedish graphic design studio Bedow

Type is characterised by high contrast strokes, carved serifs and an irregularity much like image. Letters are personable and quirky in their expression and collectively avoid repetition with a true hand drawn rather than digital quality. This is enhanced by stamp-like visual and uncoated material texture as well as areas of overprint.

There are some interesting and individual letter shapes that, with a good eye for spacing, work well together as a block of text across the back of the sleeve. This crafted approach to type, illustration and material feels well-suited to a limited edition release.

Custom type and illustration for The Hope Singers by Swedish graphic design studio Bedow

The birds have plenty of individual character but work well-together, and although rough and rudimentary in form, have a distinctive quality appropriately rooted in the group dynamic and energy of The Hope Singers. This is further explored within the context of the insert, which, in contrast, favours a single black ink and areas of space whilst retaining motion and texture. More by Bedow on BP&O.

Design: Bedow. Opinion: Richard Baird.

Custom type and illustration for The Hope Singers by Swedish graphic design studio Bedow

If you liked this then you may also like:

Logo Design – Second Hand Orchestra  Logo - Record Mania  Branding – More Than Human


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.