BPO


PLATF9RM by Studio Makgill

Opinion by Richard Baird

PLATF9RM is a co-working and office space in Brighton and Hove. It features an interior design by We Like Today that blends the utilitarian with moments of bright warm colour. Studio Makgill, working closely with PLAT9RM Founder, Seb Royle and Creative Director, Emilie Lashmar, designed a graphic identity for the space that would capture and express a spirited approach to co-working and connect with those who have a desire to escape the daily commute. The motion and energy of a collective space, and an allusion to a shorter more cheerful commute is expressed by way of bold type in motion, and through a modern convivial colour palette, this links printed materials such as business cards, posters and newsprint with the supergraphics that run throughout PLATF9RM.

The PLATF9RM space is marked by a mix of the utilitarian architectural language of exposed utilities and concrete floor, the markings of vehicular infrastructure, bulbs absent shades, powder coated frames, unpainted wood surfaces and the frames that hold these and moments of vivid colour by way of modern furniture, upholstery and painted cabinets and lockers. Check out more interior photography here. Other nice details include the actual building surfaces, in particular, the main space roof that calls to mind Londons National Theatre in the texture of the concrete. In words, this reads as familiar, in practice, it appears distinct.

Studio Makgill’s strategic direction (brought to life through naming, logotype and graphic identity) channels some of the qualities of the space and makes an allusion to a better work/life balance absent the struggles of the daily commute, imagining a ninth platform as an addition to the 8 at Brighton Station. Going places without commuting is a nice metaphor for independent workers and small teams wishing to collaborate and mix without having to head to London.

From this, Studio Makgill built a graphic identity of endless scrolling numbers and letters, a reference to the split-flap notice boards of train stations. Associations with the rolling numbers of analogue clocks also come to mind, whether time running away with you or a more general sense of always on the move will come from the individual. The name helps keep the allusion near.

Just as the utility of the space is punctuated by colour, the functionality of the arrivals and departure board is given a cheerful vibrant palette, graphic immediacy and impact a warmth and invitational quality ideal for co-working. It would have, perhaps, been interesting to see this scrolling continue through to imagery across posters, cropped to the top and bottom, just to broaden the graphic language. a palette of spot colours and scrolling letters go on to connect the header for newsprint, interior signage, supergraphics, posters and locker numbers, but with restraint. Studio Makgill get a lot out of a simple idea, and find a way to fit it neatly within the space and appear distinct and eye-catching outside of it. More work by Studio Makgill on BP&O.

Design: Studio Makgill. Interior Photography: Emma Croman. Interior Design: We Like Today. Opinion: Richard Baird. Fonts: Relative.

If you liked this then you may also like:

Branding – East Cut  Branding – Broadgate  Branding – WeWork


Support BP&O



Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

I am passionate about design writing and believe that spending time to write about work, rather than just posting images, furthers design discourse. If you have enjoyed this article, have been with the site from its early days and would like to help contribute to its future, please consider supporting the site with a small PayPal donation. This will go towards the costs of hosting, CDN (to make the site quick to load) and Mailchimp, and cover some of the time it takes to research, write-up, format and share posts.