BPO


BP&O Collections — Theatre

Selected by Richard Baird.

The Very Best in Branding for Theatre's

A continually updated collection of some of the best graphic identity design work created for theatres, reviewed and published on BP&O. This post features work by Pentagram, Studio fnt and Spy, and includes projects that cover programmes and posters, but also those that included supergraphics and wayfinding.

These share a strong visual impact and a graphic immediacy in the contrast of colour, type and form. Some are codified while others shift, capturing the unique creative direction of each season. For the most part, these are rooted in a compelling concept such as Paula Scher’s ongogoing work for Atlantic Theater and Public Theater. Be sure to click the images to read more about the project, the intentions of each design, and how these work alongside other assets.

This post was published as a quick way to browse through BP&O’s content and get access to older but equally interesting projects through different themes, and expands on previous posts under the category The Best of BP&O. This series can be subscribed to here.

 

New Victory Theatre by Pentagram

 

Brand identity for New Victory Theatre by Pentagram

 

National Theatre of Korea Repertory 2017/18 by Studio fnt

 

Campaign identity and banner by Studio fnt for the 2017–18 season at the National Theatre of Korea

 

Atlantic Theater 2018 – ’19 Season by Pentagram

 

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2018–19 season

 

Atlantic Theater 2019 – ’20 Season by Pentagram

 

Campaign identity and programme by Paul Scher, Pentagram, for the Atlantic Theater's 2019–20 season

 

Boundless Theatre by Spy

 

Logotype, posters, programme, business cards and website by London based studio Spy for Boundless Theatre

 

Theatre Royal Plymouth designed by Spy

 

Business cards for Theatre Royal Plymouth designed by Spy

 

Melbourne Theatre Company by Interbrand

 

 

Shakespeare In The Park 2018 by Pentagram

 

Theatre Festival Branding – Shakespeare In The Park 2018 by Pentagram

 

Shakespeare In The Park 2019 by Pentagram

 

Event Campaign – Shakespeare In The Park 2019 by Pentagram

 

Basement Theatre by Studio Alexander

 

Branding for Basement Theatre by graphic design agency Studio Alexander


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Thank you to everyone who has visited BP&O since its beginning in 2011. As many of you know, BP&O has always been a free-to-access design blog that seeks to offer extended opinion on brand identity work. It has sought to be the antithesis of the social media platform that often disentangles form, context and content. Writing articles can take 2-4hrs and are carefully researched.

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