Studio Showcase: Studio Hi Ho
Opinion by Richard Baird Posted 26 October 2019
Studio Hi Ho is a Melbourne-based branding and communication consultancy co-founded and led by Wesley Waddell and Patrick Scanlan. BP&O has been following and writing about Studio Hi Ho since 2013 . Their work covers a variety of industries, however, it is their work with property developer Milieu that has often found its way on to BP&O. These projects can be characterised as being both creative and strategic, often visually elegant and nuanced.
Studio Hi Ho’s visual communication work often takes on a similar approach to architectural practice; existing, not only as sales materials, but also as enquiries and interrogations of space, structure, materiality and context. This can be seen in the dual brochure formats for both Nth Fitzroy and Whitlam Place. The former is a sophisticated exploration of the relationship between living structure and neighbourhood, nature, the passing of time and architecture, and the latter, an expression of an extended period of contextual reflection followed by a considered material response.
What marks the studio out is its restraint. Ideas exist both on and below the surface of their material outcomes. This is less about immediacy, and more about intellectual engagement, and an invitation to discover further meaning in materials and finishes and the dialogues formed between seemly independent (but ultimately interrelated) documents.
231 Napier Street
Nth Fitzroy
Lagotto at Nth Fitzroy
Freadman White
Neometro & Nine Smith Street
Level Improvments
Whitlam Place