Words by Richard Baird
Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.
The company’s graphic identity, a typographical system designed by Essen International under the creative direction of Carl Nas, established an informational immediacy through the absence of superfluous stylistic detail and colour, whilst effectively dividing content and drawing out a distinction in the arrangement, orientation and typesetting of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market the company worked with London-based Carl Nas Associates to build out the visual language initially laid down by Carl Nas while Creative Director at Essen International. This new phase saw the studio applying this graphic system to skincare packaging, a soap range, and organic hand cream, which were supported by campaigns that featured swirling fabrics and illustration by celebrated airbrush artist Syd Brak.
Carl Nas Associates continue to work with Tangent GC into 2020, this time transforming their range of organic detergents, broadening the graphic language of type and its arrangement into a form and material language through bespoke structural design. The detergents come in two sizes, 500 ml and 1000 ml, and cover everything from the everyday washing liquids to specialty products such as those for cashmere and those formulated to be hypoallergenic.
Opinion by Richard Baird
Tangent GC began as an organic garment and shoe care company developing products that intended to ensure longevity and entered the organic skincare market in 2016. Designed by Essen International TGC’s graphic identity, by way of a simple typographical expression, established a visual system of informational immediacy through the absence of superfluous stylistic detail and colour. This divided content and drew a distinction from the arrangement and orientation of Akkurat Mono.
As Tangent GC ventured into the organic personal skincare market they worked with London based Carl Nas Associates to build out the visual language through launch campaigns and in the design of TGC’s perfumed organic hand creams. An exposed aluminium tube introduced a new form and material language and developed the theme of contrasts in campaign work and collaboration with airbrush artist Syd Brak.
Collaboration and contrast remain central themes as the TGC story continues with the release of four new fragrances added to their organic soap range. To celebrate this, Carl Nas Associates worked with Swedish artist Åsa Stenerhag to create a limited edition of 100 hand painted boxes. These will be sold through selected retailers around the world beginning in February 2019.
Opinion by Richard Baird.
Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.
With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.