Opinion by Richard Baird
Ki Sunscreen was developed by national skincare clinic Caci to protect against the harsh New Zealand sun, and the skin damage and premature ageing that UVA and UVB rays can cause. This is been expanded into a larger and broader range of skin treatments and renamed Skinsmiths. The range is made from the latest generation of ingredients proven to protect and those that help to control oils and maintain a matt finish. This balance of clinical effectiveness and cosmetic mindfulness is expressed by its graphic identity, created by Auckland studio Akin, in the meeting of a bold black logotype and in the material interaction and contrast between uncoated paper and distinctive glossy print finish.
Opinion by Richard Baird.
El Pintor is a high-quality tequila and mezcal brand said to have been handcrafted by the world’s second certified maestro tequilero. El Pinto’s approach intends to create perfectly equilibrated spirits through the intersection of science and artistry. This artistry forms the basis of El Pinto’s graphic identity and packaging design developed by Anagrama. This is characterised by colour blocking, tapered bottle, distinctive screw cap and irregular label arrangement.