Broadgate by dn&co
Posted: Filed under: Fonts in Use, Logo Reviews, Property | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Business Card Design, Colour in Use: Pastels, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by dn&co., Designed in London, Fonts in Use: Euclid Flex, Form Language, From the United Kingdom, Generative Logos, Graphic Design, Graphic Design Blog, Hoarding Design, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Place Branding, Sans-serif Typography, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Type Foundry: Swiss Typefaces, Typography, Wordmark Design Comments Off on Broadgate by dn&coOpinion by Richard Baird
Broadgate is the largest pedestrianised neighbourhood in Central London. It is adjacent to the busy transport hub of Liverpool Street station, surrounded by Shoreditch, Spitalfields, Old Street and the City, made up of a diverse community and uses that span innovation, finance, food, retail and contemporary cultural activities.
The area will receive a £1.5 billion investment to further its development as a world-class mixed-use destination. This will include 4.9 million sq ft of new and redefined workplaces, retail spaces, public areas and restaurants described by dn&co., the design studio behind Broadgate’s graphic identity, as embodying the community and feel of the historic piazza with the energy of modern London.
Broadgate connects and contains diverse areas, each with their own unique character, services and experiences, and will go on to include many more. Wrangling these into a singular coherent identity, one that is inclusive yet with a definitive identity and without the preconceptions of typical B2B communications was a critical part of the challenge. This was achieved through a generative and kinetic B; a dynamic and constantly shifting container and outline. This motif, alongside a contrasting dark and light colour palette and complementary type treatment, serve to unify posters, business cards, tote bags, website, installations, social media profiles and merchandise.
Sydney Design Festival by Re
Posted: Filed under: Art and Design, Logo Reviews | Tags: Animated Logos, Brand Identity Reviews, Branding & Packaging of 2018, Branding Blog, Branding Reviews, Brochure Design, Design Blog, Design For Print, Design Opinion, Design Reviews, Designed by Re:, Festival and Event Brand Identities, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logos, Logotypes, Poster Design, Responsive Websites, Sans-serif Typography, Supergraphics, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Tote Bag Design, Type Play, Typography, Website Design, Wordmark Design Comments Off on Sydney Design Festival by ReOpinion by Richard Baird
Sydney Design Festival has been running for 20 years, making it one of the oldest design festivals in the world. It provides its visitors with an opportunity to understand design practice in all its forms, to bring to light problem, process and response, and to foster a closer connection with the designers and businesses helping to shape our collective futures. With a change in dates, moving the festival from September to March, placing amongst a busy cultural calendar, the festival worked with Re to develop a graphic identity that would allow it to stand out and announce its new Autumn arrival across a variety of digital and printed communications. These included a responsive website, event programs, flags, banners, posters, flyers, invitations and environmental graphics.
Boundless Theatre by Spy, United Kingdom
Posted: Filed under: Fonts in Use, Logo Reviews, Theatre | Tags: Animated Logos, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2018, Branding Blog, Branding Reviews, British Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Spy, Designed in London, Fonts in Use: Akkurat, From the United Kingdom, Graphic Design, Graphic Design Blog, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Poster Design, Sans-serif Typography, Stationery Design, The Best Business Cards of 2018, The Best Graphic Design Work of 2018, The Best Logo Designs of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Theatre Programme, Typography, Wordmark Design Comments Off on Boundless Theatre by Spy, United KingdomOpinion by Richard Baird.
Boundless Theatre, led by Artistic Director Rob Drummer, is a UK based theatrical group that creates plays for 15 to 25 year olds, “as well as curious others”, that respond to a diverse global culture and empowers young people to collaborate and find their voice. In the spirit of the name, Boundless Theatre tours both nationally and internationally.
With the intention of increasing the profile of the theatre, developing the audience within their core demographic, and engaging with guardians, teachers and donors, Boundless Theatre worked with design studio Spy to develop a new graphic identity. This links a variety of printed materials. These included posters, programmes, business cards and box tape, and extend to digital experiences for mobile and desktop.
