Outline by Studio South
Posted: December 3, 2018 Filed under: Logo Reviews, Property | Tags: Brand Identity, Brand Identity Reviews, Branding, Branding Blog, Branding Reviews, Brochure Design, Catalogue Design, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Material Thinking, Property Development Logos, The Best Graphic Design Work of 2018, The Very Best Brand Identities of 2018, The Very Best of 2018, Typography Comments Off on Outline by Studio SouthOpinion by Richard Baird
Outline is a six lot freehold property development opportunity from Fearon Hay Architects located on Kings Road on the border of Mount Eden and Mount Roskill in a culturally and historically rich neighbourhood in Auckland. Each lot is 95m2 with the capacity to build four levels and include a roof living space totalling 300m2 of floor area. Studio South worked with Fearon Hay Architects to develop a visual identity for Outline.
Absent architecture, positioning focuses on the unlimited potential of each lot, with a language that speaks to families and those individuals and couples looking for modern and adaptable living and working spaces. This is achieved through a distinct series of illustrations and simple graphic gesture that runs across website and brochure design. The Outline project, while focusing on selling the lot and planning permissions, also seeks to facilitate, or at least ease, the way to design and build through connections to partners.
Abodo by Richards Partners, New Zealand
Posted: December 7, 2017 Filed under: Architecture and The Built Environment, Graphic Design Reviews | Tags: Blind Emboss, Book & Magazine Cover Design, Book & Magazine Design, Branding & Packaging of 2017, Brochure Design, Design Blog, Design For Print, Design Reviews: Editorial Design, Designed by Richards Partners, Designed in Auckland, Editorial Design, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Design Shortlist 2017, Magazine Design, Magazine Spreads, Material Thinking, Print Finishing, Stitch Detail, The Best Graphic Design Work of 2017, The Very Best of 2017, Website Design Comments Off on Abodo by Richards Partners, New ZealandOpinion by Richard Baird.
Abodo is a New Zealand-based timber specialist producing high performance and carefully crafted materials for architectural and structural contexts, and has a catalogue of cladding, decking, screening and timber panelling. Abodo worked with Richards Partners to better articulate its brand story, bring clarity to and emphasise the company’s respect for timber; where it comes from, where it is used and by whom, while also clearly communicating its ambition to architects and designers around the world through catalogue and website design.
Edition by South, New Zealand
Posted: September 28, 2017 Filed under: Graphic Design Reviews, Material & Print Specs, Property | Tags: Arjowiggins Papers, Brand Identity, Brand Identity Reviews, Branding, Branding & Packaging of 2017, Branding Blog, Branding Reviews, Coloured Paper, Design Blog, Design For Print, Design News, Design Opinion, Design Reviews, Designed by Studio South, Designed in Auckland, From New Zealand, Graphic Design, Graphic Design Blog, Graphic Identity Shortlist 2017, Logo Design & Branding Blog, Logo Design Inspiration, Logo Design Resource, Logo Designs, Logo Opinion, Logotypes, Modernist Brand Identities, Print Finishing, Property Development Logos, Sans-serif Typography, The Best Graphic Design Work of 2017, The Very Best Brand Identities of 2017, The Very Best of 2017, Uncoated Papers & Cards, UV Varnish, Wordmark Design Comments Off on Edition by South, New ZealandOpinion by Richard Baird
Edition is a new property development by LEP Construction. It will be located in Parnell, a suburb of Auckland, New Zealand, and made up of 18 luxury apartments designed by architects Monk Mackenzie with a eye for flexible space and changing natural light. Edition will make the most of a sloping site, feature three levels cantilevered above ground and create what are described as “view shafts” from street right through to the harbour beyond. This modern structure, and sensitivity to its context, is complimented by a luxury interior design, created by Bureauxe, of both contrast and continuity, in materials, surface textures, colour and form.
Graphic design studio South were commissioned to create a visual identity for Edition that would assist the real estate team in presenting the project to potential buyers, and help, in conjunction with the building’s distinctive structural and interior design plans, elevations and renderings, to distinguish Edition within a crowded luxury apartment market.
With the intention of capturing the essence of the building, and informed by the spacial, visual and material language of Monk Mackenzie, South created a brand identity of light and reflection, moments of contrast and correlation, and a recurring rectangular motif. This links a variety of marketing materials that included brochure and brochure sleeve, sales book and box, invitation, floorpans, buyer gift and business cards.
