Opinion by Richard Baird.
Loupedeck is a Finnish startup and photo editing console designed to make the process of image manipulation faster in Adobe Lightroom for both Windows and Mac users. It is described as being an intuitive replacement for keyboard and mouse, is mapped exactly to Lightroom to encourage creative spontaneity and experimentation, and suited to beginners and professionals alike.
To help establish and grow their business, the startup worked with Scandinavian graphic design studio Bond to develop a graphic identity that would run across and link business cards, packaging, website and promotional materials that included beanies, t-shirts and tote bags.
Loupedeck’s design utilises height, form, texture, arrangement and motion across the console to allow editors to manipulate images without looking down. This forms the basis of an identity system of distinct typographical shape and layout, the impression and relief of blind embossing, the texture of uncoated dyed substrate, and in the use of motion online.
Opinion by Richard Baird.
Little Wolf is an American small-batch coffee roastery, subscription service and café created by former accountant turned coffee roaster Chris Gatti. Tennessee-based graphic design studio Perky Bros recently worked with Chris to developed a new graphic identity that would link a variety of assets. These included stationery, business cards, individual coffee bags, tote bags, merchandise, subscription boxes and website.
Perky Bros describe their design as being inspired by one part science and two parts storybook. This can be seen in the systematic use of type and colour, and the variety and character of illustration. These draws together and convey Chris’ commitment to methodically sourcing, roasting and preparing the highest quality beans, his dedication to making specialty coffee a more accessible and friendly experience, and his belief that coffee is only as good as the company it is shared with.
Modern Recreation (ModRec) is an international coffee subscription service that offers its subscribers an ever-changing selection of the very best in micro-roast coffees sourced from around the world. ModRec takes pride in its positioning; the rejection of artifice, pretence and mass culture in favour of what it says is a realness, spontaneity and individuality. This attitude, and the unique character of ModRec’s coffee collections, is expressed throughout its graphic identity; in the remixing of colour, type and form, and alongside intimate imagery and in the individual and straight talking tone of voice used online. This was developed by Canadian design studio Blok with the result being a cheerful blend of the modern and personable, variety and discovery.