Where have all the simple playful ideas gone? You know the ones, a bit of wit, spun into a multitude of playful expressions across a number of different touch-points? Design craft has gotten so good over the last few years, but I miss the smile-in-the-mind stuff. Paul Belford’s New Chapter, Seachange’s Think Packaging and Mucho’s Art Walk. They’re not strategic...
International creative studio network Base Design is behind the branding for Divine Farmer, a California-based wellness company with an identity centred on New Age-style iconography and a heavy reliance on storytelling. Divine Farmer was founded by Polina Bowler, an acupuncturist and herbalist and owner of LA-based holistic wellness centre East Meets West who came up with the idea for the...
Leapling Films is a Manchester-based independent production company founded by ‘leap year baby Chris Lane’. For those that don’t know, this included myself until an hour ago, the word ‘Leapling’ is used to describe somebody who was born on the 29th February. Chris is a member of The Production Guild. His work has been seen by millions of people worldwide, and his credits as...
The Hyundai is a well-known, well-thought-of and well-established South Korean department store that this year will celebrate its 44th anniversary. To coincide with this, The Hyundai launched a new brand identity system developed by Seoul graphic design company Studio fnt. This builds on the logotype and colour palette created by New York’s Base Design earlier in 2015, and introduces a Korean logotype, patterns,...
Buchbinderei Burkhardt, now shortened to Bubu, is a family-owned binding specialist established in 1941. It is now run by third-generation family members and has locations in the Swiss cities of Zürich and Mönchaltorf. Bubu provides consultancy and prototyping services, curates an extensive binding library of over 2000 books, and offers a wide variety of soft and hardcover binding techniques. These include the familiar and utilitarian...
Pengelly Design is a British furniture and product design studio, founded by Simon Pengelly in 1993, that embraces a material and process led approach to problem-solving, and an aesthetic that has a lightness, simplicity and timelessness. Since its foundation, the studio has gone on to secure and complete a variety of national and international furniture, transport and product design projects in collaboration...
Merchants of Beverage is an online service that aims to make buying and gifting luxury items easy. Products include wines, spirits and Champagne’s, as well as hand-blown crystal stemware and professional barware. Each item has been handpicked and curated by a team of experts and sourced from a variety of international artisans. The service’s new brand identity, which included monogram, logotype,...
Sim Smith is contemporary art gallery that specialises in the representation of emerging British artists. The gallery, having established relationships with curators and collectors, complements its exhibitions with artistic projects developed in collaboration with design studios, arts and cultural festivals, as well as charities, national institutions and global retail brands. The gallery’s brand identity, designed by Spin, takes the open white...
In response to a change in leadership and the acquisition of new staff, Norwegian architectural firm Ottar commissioned Tromsø and Oslo-based design studio Tank to develop a new name and brand identity—which would go on to include a logo, stationery set and responsive website—that would better reflect the quality, professionalism and scale of the firm’s work within the health and education sector, whilst...
MDD9 is a Hong Kong and London based multidisciplinary architectural and interior design studio, founded in 2009, that is engaged in a variety of building and construction projects that include new developments and renovations, urban planning, lighting, landscape and acoustic design. The studio’s visual identity, developed by Two Times Elliott, reflects the “dynamic outlook” of the individual architects as well...
Established in 2007 The Lollipop Shoppe is a contemporary retailer designer furniture and accessories located in Brighton, UK. With its own range in development and another store set for London they challenged Studio Makgill to develop an identity that could reflect their growing ambitions, convey a straightforward business nature and unify the shop’s modern and classic product ranges....