In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy. This sobriety revolution is driven, in part, by the mindfully sceptical Gen Z, turned...
Pizza making is a lot like brand identity design. It has many potential configurations: it can be generic or wildly individual, but fundamentally, it’s systematic, a framework of organised elements. It is a base that holds a variety of communicative assets and techniques (the toppings, if you will). Appeal is determined by how well this is orchestrated, and how well...